Applying Neuromarketing to Elevate the Digital Banking User Experience
UX Planet
MAY 1, 2025
Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive.
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