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Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. In most companies, this process is ongoing.
I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. A clear, desired outcome is the foundation for good discovery. Product manager Sonja Martin at tails.com experienced this firsthand. Tweet This.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity.
Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?
In the field of UX research, Systems Thinking can bring many benefits to strategic planning, allowing for a broader and more integrated view of the user ecosystem. Feedbackloops: a system’s outputs affect its inputs, creating loops. Considering the broader social, cultural, and environmental context of product use.
Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.
For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Product management varies depending on your industry, company stage, company leadership, or teammates. This approach was crucial to designing our Articles product.
Priorities for Product Management Leaders. There’s something I hear a lot when talking with product management leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” The survey only has 4 questions and should take less than 5 minutes to complete.
What tools do you use for product management? What tools and technologies do you use for product management? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. Take the 2014 SiriusDecisions Product Management Tools Survey now !
What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.
A small group of qualified individuals who have the right skills and motivation can be more productive than many individuals who lack the necessary expertise and act out of obligation. This is true for product people and development team members alike in my experience. No wonder that the individuals struggled and the product suffered.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.
It’s time to perk up the product management industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. The track gained renewed attention in 2014, when Daniel Radcliffe, performed the entire song flawlessly on the Tonight Show with Jimmy Fallon. Outro: Female Voice] (Good… can you say it faster?)
Minimum Viable Product #1. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2.
Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,
For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. Marty Cagan.
Top Challenges for Product Management. At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast.
The most successful products aren’t always the ones that win. Often, it’s the products that are first to mind. The products that create habits. His best-selling book Hooked explores how to design habit-forming products, and you can keep up with his writing and research at NirAndFar.com.
SiriusDecisions Field Guide Product Management Tools. I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” Few product managers are using tools designed specifically for product management. Happy Holidays.
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. Easier said than done though, right?
Finding the right software development company for a long-term partnership is usually challenging and requires a lot of research. Since its establishment in 2014, the company has been delivering full-stack product development services for businesses globally. It was founded in Los Angeles in 2012. Sidebench is recognized as Inc.
So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, helped it to create the Gx Platform, a service that brings biometric data and electrolyte-enhanced fluids together. The company has kept up the momentum in sports nutrition and hydration research.
Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Summary of some concepts discussed for product managers [3:04] Why was the OCI award created?
With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come. When Hewlett-Packard ran with his ideas, it introduced an organizational structure where each product group functioned as a separate organization.
Common Mistakes in Implementing a New Product Management Framework. Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. What tools do you use for product management?
We were honored to host Keerthi Thiruvazhi, Director of Digital Product Management at Starbucks , at this year’s Customer Love Summit. I lead the product management team that’s focused on the Starbucks app on both iOS and Android, as well as our web experiences. The digital experience is not the product, right?
Smart candidates know they need to prepare thoroughly for their product management interviews. Do not go into a product management interview without preparing questions for your interviewer. Winging it or asking generic questions here can kill your chances at landing a product management job.
In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.
Test to understand where a product design fails and use parallel solution paths. Several listeners have asked about medical device products and I searched for someone with deep experience in this area. This ability to learn from product managers in different industries is one of the things I most enjoy about this podcast.
A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) It can be a little overwhelming!
When you inherit a product, you also take on it’s attached reputation and standing within your company as a tax. Taking on the Mobile proposition at M&S in 2014, meant taking on a group of neglected products that were suffering from a lack of clear purpose, both internally and externally. Inheritance Tax.
Brought to you by: • WorkOS —The modern API for auth and user identity • Eppo —Run reliable, impactful experiments • CommandBar —AI-powered user assistance for modern products and impatient users — Todd Jackson is a Partner at First Round Capital. Likely a pre-seed or seed-stage company.
Convincing potential users to sign up for your product isn’t easy. At Traction Conference, an event all about how to keep and grow customers and revenue at scale, I explained how to build onboarding based on your customers’ goals, and why when your product improves, your onboarding must improve with it.
Much research is still going on the development of AI-powered contact lenses. The demand is due to the production of lightweight wearable, with some fancy technology which can also be beneficial for certain medical conditions. There are many types of research going on for developing smart contact lenses for better visuals.
Throughout the year, we’re constantly publishing valuable resources, tools, and information to help you run better beta tests. From our whitepapers to our case studies to our blog posts, we aim to provide a variety of beta testing advice no matter what product you’re launching, job title you hold, or industry you’re in.
Collaborating on digital product design with engineers or managers follows the same principles as the prisoners dilemmaboth of you can either cooperate or defect. For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Of course, the latter are rarely product designers.
When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Leaning too heavily on personal experience and intuition leads to biased results, which is why academics in any field back their research with data and the established findings of their peers.
Last Chance: Product Management Leader priorities survey. We conducted a similar survey in 2014, so this will allow us to see trends and changes over the past five years. We conducted a similar survey in 2014, so this will allow us to see trends and changes over the past five years. What’s Hot on Twitter.
Tweag is a cross-functional group to research and develop open source ideas, which ultimately inform and improve the engineering platform we offer our clients as we help them improve the developer experience. In 2022, Modus acquired software engineering company Tweag (which I founded in 2014) and further enhanced its open source footprint.
A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.
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