Intercom, Inc.

FEBRUARY 18, 2020

Frameworks have drastically improved the capabilities of small teams to produce amazing experiences for people in very short periods of time. This is a slide from a talk that I gave in 2015. This is the “ship every day” for a framework. ” That doesn’t make for a very good marketing story. Preferred choice.

Construction 221

Construction Engineering Framework Weak Development Team 221

Good Product Manager

JANUARY 11, 2016

We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience. and the SiriusDecisions Product Ownership Decision Framework. Product Management is Not User Experience.

Product Management 94

Product Management Product Manager Management Management 94

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be? Where do we play?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

MARCH 25, 2021

Jeanne calls this customer-centric framework a cycle of virtuous growth: “My approach really pushes people to know who they are, to know their customer’s goals, so they can build it and live it and sustain it. My formal degree is in retail marketing and I have another one in apparel design, and they put me through an assessment.

Customer Experience 181

Customer Experience User Testing Customer Feedback Product Research 181

Good Product Manager

SEPTEMBER 21, 2015

That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Read my take & download our decision framework [link] #prodmgmt #agile. — Jeff Lash (@jefflash) August 17, 2015. — Jeff Lash (@jefflash) August 31, 2015.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Good Product Manager

SEPTEMBER 21, 2015

That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Read my take & download our decision framework [link] #prodmgmt #agile. — Jeff Lash (@jefflash) August 17, 2015. — Jeff Lash (@jefflash) August 31, 2015.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Good Product Manager

JANUARY 11, 2016

We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience. and the SiriusDecisions Product Ownership Decision Framework. Product Management is Not User Experience.

Product Management 60

Product Management Product Manager Management Management 60

Good Product Manager

DECEMBER 2, 2015

SiriusDecisions Marketplace™ is a first-of-its-kind online destination for sales, marketing and product teams to learn from their peers and do research on technology and service providers. — Jeff Lash (@jefflash) November 11, 2015. “A — Jeff Lash (@jefflash) November 6, 2015. prodmgmt #lean #agile. 8eQkWbSCZN.

Research Software 79

Research Software Analytic Tools Technology Product Management 79

Good Product Manager

DECEMBER 2, 2015

SiriusDecisions Marketplace is a first-of-its-kind online destination for sales, marketing and product teams to learn from their peers and do research on technology and service providers. — Jeff Lash (@jefflash) November 11, 2015. “A — Jeff Lash (@jefflash) November 6, 2015. prodmgmt #lean #agile.

Research Software 60

Research Software Analytic Tools Technology Product Management 60

Good Product Manager

AUGUST 17, 2015

I tackle this question, and introduce our SiriusDecisions Product Ownership Decision Framework , designed to help product management leaders through the process of deciding which approach is right for them. The Economics of Sales/Marketing/Product Alignment. — Jeff Lash (@jefflash) August 10, 2015.

Workshop 74

Workshop Research Software Feedback Software Product Management 74

Intercom, Inc.

JANUARY 5, 2022

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. So, SOC 2 is a framework. Adam: Sure, happy to!

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

UX Studio: Product Management

JANUARY 8, 2021

UX studio has been on the market for over 10 years, so we know the UX design industry well. To help you select the right agency and better understand the UX market, we examined over 50 firms and handpicked the top 10 app design companies that are worth checking.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

Andrew Chen

JULY 10, 2017

Here’s a video interview breaking down how startups evolve and change their strategies as they gain initial traction, hit product market fit, and eventually start to scale. Lots of amazing interview questions from the growth leads at some of the best SaaS companies on the market. Top essays from 2015.

User Testing 62

User Testing Framework Startups Presentation 62

Good Product Manager

AUGUST 17, 2015

I tackle this question, and introduce our SiriusDecisions Product Ownership Decision Framework , designed to help product management leaders through the process of deciding which approach is right for them. The Economics of Sales/Marketing/Product Alignment. — Jeff Lash (@jefflash) August 10, 2015.

Workshop 60

Workshop Research Software Feedback Software Product Management 60

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). One of the many frameworks we dive deep on is Darius Contractor's (Head of Growth at FB Messenger), “Psych” Framework. A core part of that framework is thinking about your users attention and motivation like a fuel tank from empty to full.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

DISQO

JUNE 20, 2018

Have a framework for prioritizing engineering resources. In 2015, we had 89 releases to the digital experience for Northwestern Mutual. By definition, a legacy product is already in the market and has (presumably) at least a few customers or users. A major theme throughout the discussion was ‘balance.’ In 2016, we had 177.

User Testing 58

User Testing Product Research Banking Customer Experience 58

Department of Product

MAY 22, 2020

Marketing – how will you tell people that you’ve built something? Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. Marketing It’s a similar story for product marketing. Sales – how will you sell what you’re building?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

DISQO

JUNE 20, 2018

Have a framework for prioritizing engineering resources. In 2015, we had 89 releases to the digital experience for Northwestern Mutual. By definition, a legacy product is already in the market and has (presumably) at least a few customers or users. A major theme throughout the discussion was ‘balance.’ In 2016, we had 177.

User Testing 40

User Testing Product Research Banking Feedback Loop 40

DISQO

JUNE 20, 2018

Have a framework for prioritizing engineering resources. In 2015, we had 89 releases to the digital experience for Northwestern Mutual. By definition, a legacy product is already in the market and has (presumably) at least a few customers or users. A major theme throughout the discussion was ‘balance.’ In 2016, we had 177.

User Testing 40

User Testing Product Research Banking Feedback Loop 40

Andrew Chen

NOVEMBER 15, 2021

These frameworks are targeted at teams building new products, first and foremost. It was 2015 in December, and on a Friday evening, the office was buzzing. It was a big effort for Uber — we spent hundreds of millions just on driver referrals programs, and nearly a billion in paid marketing. I hope you enjoy it! Thanks, Andrew.

Books 63

Books Research Software Reporting Tools Technical Review 63

Amplitude

OCTOBER 4, 2017

This was one of many decisions that led to a 10x growth in Adidas’ market cap over his tenure. It’s a transition from a time when sales and marketing-led companies ruled the world. And the marketing team? We could hold Marketing accountable to business outcomes. How did we get here? And now we could measure things.

User Testing 71

User Testing Research Software Data Visualization Analytic Tools 71

The Product Coalition

AUGUST 18, 2018

By the end of 2014, the advertising industry’s focus on vendor transparency, end-user experience, page load speeds, and the migration to HTML5, prompted Spongecell to change their philosophy and catch up to the rapidly evolving market. Spongecell’s Targeting & Trafficking section circa 2015 What Were We Building?

Data Visualization 60

Data Visualization Reporting Tools Technical Review Feedback Software 60

DISQO

JULY 10, 2019

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Crossing the Chasm illustrates the importance of product roadmapping, customer segmentation, and involving other departments like sales and marketing into the product lifecycle. By Geoffrey A. By Clayton M. Christensen . High Output Management.

Books 40

Books Product Research User Testing Product Management 40

DISQO

JULY 10, 2019

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Crossing the Chasm illustrates the importance of product roadmapping, customer segmentation, and involving other departments like sales and marketing into the product lifecycle. By Geoffrey A. By Clayton M. Christensen . High Output Management.

Books 40

Books Product Research User Testing Product Management 40

DISQO

JANUARY 5, 2015

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Crossing the Chasm illustrates the importance of product roadmapping, customer segmentation, and involving other departments like sales and marketing into the product lifecycle. There are so many great stories and anecdotes in Brown’s book.

Books 55

Books Product Research User Testing Product Management 55

Brian Balfour

FEBRUARY 7, 2017

He led an international team for a while, focused on running experiments in new markets, and did growth work breaking ground in Latin American and other developing markets. The SoundCloud experiment framework Andy’s team had identified multiple challenges, but were already at millions of users at this point.

Onboarding KPIs 62

Onboarding KPIs Feedback Software Customer Experience User Testing 62

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Observation: This is from 2015 so you might miss 2–3 companies that growth in the last few years). from 2018 to 2025.

Startups 78

Startups Marketing Reporting Tools Research Software 78

DISQO

JANUARY 8, 2018

In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Good Product Manager

NOVEMBER 4, 2015

The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Good Product Manager

NOVEMBER 4, 2015

The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. I joined this highly motivated group of fifteen people in September 2015. This provided the opportunity to build and lead a very talented product team and create the product marketing function. It’s okay to fire people.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Mind the Product

DECEMBER 2, 2016

They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. billion, and in 2015 sales were $5.2 He has a framework to help. The Spotlight Framework. Product marketing issues. No excuses.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70

Mind the Product

MARCH 30, 2020

He decided to switch to product in 2015. It was valued at $14 billion in March 2019 and co-founder and CEO Anthony Tan says some of the company’s operations are already profitable in some markets. From there, he began a career in finance. I feel I’m working somewhere where we have the opportunity to make history.”

Finance 99

Finance User Testing Transportation Research Software 99

Sachin Rekhi

DECEMBER 26, 2019

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses. In 2015, I saw a disturbing trend where startups were shunning business plans and launching MVPs instead. How to Design Your Customer Validation to Maximize Product/Market Fit. Top 75+ Resources for Product Managers. A new writing project.

User Testing 69

User Testing Dashboard Software Engineering Document 69