Remove 2015 Remove Framework Remove Research Software
article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Vikas was able to provide me with a framework for developing product strategy, which ultimately revolves around answering the fundamental question of “how do we win?” Where do we play? How do we win?

article thumbnail

How Much Time Should You Spend in Product Discovery?

Product Talk

They spend months doing research without shipping any code. From there, we need to discover what solution will best address the target opportunity we chose. Discovering solutions. Just like we don’t discover first and then deliver next, we also don’t discover opportunities and then discover solutions. This is equally bad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

article thumbnail

UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

article thumbnail

Why Product Thinking is the Future for Product Management

Mind the Product

What I have seen, is that both startups and big corporates have issues in understanding how to be more product-led without the right mindset and framework. In 2015, Martin Eriksson wrote an article about the history of product management. Our understanding of our craft has come a long way since 2015. The Hypothesis.

article thumbnail

Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. Hope to see you there!

article thumbnail

Cut Through the Bullsh*T in Your Feed and Keep Things In Context.

The Product Coalition

However, it is near impossible to gain enough context if we are not equipped to navigate the complexity of systems that now touch our everyday lives. The SHAPE Map is a cognitive framework that allows us to understand the context surrounding information by extrapolating beyond what is directly presented.