Remove 2015 Remove Marketing Remove Product Marketing
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Five principles for successfully managing managers

Lenny Rachitsky

He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Subscribe now. Saumil Mehta is the former CPO and Head of Business for Square.

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In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

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The Testing Mindset – How to Find Product/Market fit

Mind the Product

Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. So it’s very important to define your measurements for success, especially when building new products.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

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Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

Good Product Manager

My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015.

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The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.