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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. It was all the same work I had been doing before, but now it had a different name.

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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Summary of some concepts discussed for product managers. [3:15]

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Creating effective customer feedback loops for product teams

Roadmunk

During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedback loops with real customers is common in great products. Karan Peri (@karanperi) June 29, 2017. Intercom that ish.

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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

An opportunity solution tree : This artifact captures any opportunities from across your interview snapshots that are relevant to your current product outcome. Which details you capture will vary from company to company or even product to product, but the goal is to help you put the conversation into context.

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Engaging Product People – the Hamburg Way

Mind the Product

Last week the first ever MTP Engage took place in Hamburg and gathered over 300 product people – the largest gathering of product people in Germany ever! and our photographer @mr_mo is product manager, too): Sketchnotes. — Tim Schurig (@schurock) April 28, 2017. We hope to see you again next year!