Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2018. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack.

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Userpilot

JULY 24, 2023

Craft your product positioning statement. Next, analyze their product, brand, and marketing strategy. Decide on your product positioning statement Armed with the information from your market research, you’re now ready to craft your positioning statement. Benefits of product positioning.

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Product launches User Testing Product Research ChatGPT 79

UX Planet

MARCH 5, 2024

Here are some more practical examples of Jakob’s Law in action: Snapchat Redesign : In the infamous 2018 redesign of Snapchat, the company dramatically altered the app’s layout and navigation. Error messages are inclusive and informative. They don’t present users with cryptic error messages.

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Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. So in 2018, I finally was able to sell the company. You can be described as many things.

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Modus Create

FEBRUARY 24, 2020

In 2018, McKinsey published their Business Value of Design report summarizing how organizations with higher Design Index scores saw a correlation with higher revenue growth and, for the top quartile, higher returns to shareholders. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams.

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Usersnap

JANUARY 25, 2021

One survey notes that 75% of people have tried new brands or shopping methods, and the majority plan to continue these new habits. When the crisis ends, most people who have tried new brands say they will stick with those new companies and products. If stores carry both brands, they’ve positioned themselves to be more secure.

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UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

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Research Software Feedback Software Analytic Tools Reporting Tools 60

The Accidental Product Manager

MAY 23, 2022

Young people seem to getting the message and are less likely to start to use your products. A cautionary note for the Altria product managers is that youth use of e-cigarettes jumped 78% between 2017 and 2018 — to one out of every five high-school students — thanks largely to the popularity of the Juul brand.

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Product Management Product Manager Management Management 65

BrainMates

MARCH 11, 2020

I first attended a resume workshop as part of the Product Women group back in 2018, it was the first time we heard tips from Petra Gross, now GM Digital Product at Woollies’ X, and 4 years on, Petra continues her dedication to the community. Your personal brand is the most important thing to nail. And please NO cover letters!

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Customer Experience Research Software Software Review Systems Review 52

Intercom, Inc.

MAY 8, 2019

This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018. They also prioritize customer advocacy, which means that they put in the legwork to find happy customers and assist them in sharing their positive experiences with the company.

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User Testing Customer Experience Inbound Research Software 116

Business of Software Conference

OCTOBER 23, 2019

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. 1: Do you have a stance on positioning? My interest was piqued at the beginning of the day when April Dunford gave an entire talk on how to position for growth (she’s literally written the book on it, which you can buy here).

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Blog User Friction Customer Experience Events 45

UX Studio: Product Management

JANUARY 11, 2022

Kodlogy Technologies is a Webdesign Wien agency established in 2018. Myna is a full-service agency offering web design, software development, social media marketing, SEO optimization, branding, and dropshipping services. Spend a few seconds assessing its usability and message. Kodlogy Technologies GmbH.

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Research Software User Testing Customer Experience Data Visualization 81

Mixpanel

OCTOBER 17, 2019

To that end, an additional inspiration for this post was the popularity of last year’s article, 2018 Product Highlights. At your request, Mixpanel can surface segments that disproportionately contribute to conversion rates – either positively or negatively. If we were still in 1982, it would take 131,944,444 brand new 3.5-inch

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UX Studio: Product Management

SEPTEMBER 16, 2021

Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Message us through our contact form to book a free consultation with our experts. Is there anything we can help you with? Business idea validation . Prototyping.

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Research Software User Testing Analytic Tools Feedback Software 59

Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. So messaging is really how you feel fuel for the race. (

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Indicative

MAY 25, 2018

Indicative visited the 2018 Propelify Innovation Festival on May 17th. That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts. The first step to getting more customers is creating “Bat Signal Branding,” according to Todd Giannattasio, the founder of Tresnic Media.

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Research Software Banking Certifications Customer Experience 53

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. In 2018, we released a completely reimagined Business Messenger , a full-fledged “front desk for your website or app,” complete with a homepage and a library of embeddable apps. “In

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Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

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User Testing Research Software Artificial Inteligence Marketing 223

Userzoom

MARCH 28, 2018

On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. We now live in a world where one disgruntled customer can really screw-up and damage a brand, and so we need to be taken seriously. Paul: Oh, absolutely.

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Customer Experience User Experience User Testing Research Software 50

Alchemer Mobile

APRIL 24, 2018

Mobile brands and devices. We scaled it quickly and have been leveraging it for a variety of brand and partner activations since. As a LastPass PM, my work positively affects the lives of millions of users every single day. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive.

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User Testing Customer Experience Artificial Inteligence Naming 203

Intercom, Inc.

APRIL 22, 2021

You last chatted with us way back in 2018, when you shared your insights on engineering and infrastructure management. And Digg is an iconic brand, really amazing products in its time. Will: One of the interesting things about writing a book is that you have a position, you have a set of beliefs about how something should work.

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Technical Review Leadership CTO Coach Weak Development Team 274

Intercom, Inc.

APRIL 5, 2018

Gina stepped away from Duolingo at the beginning of 2018 to help non-profits better understand the growth and marketing principles that thrive in today’s tech world. First, not making people sign up until a much later period, then asking them to sign up one time or two times or three times, and letting them dismiss the message.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

Alchemer Mobile

APRIL 11, 2019

But despite these hurdles, Finance apps are uniquely positioned for incredible engagement opportunities, and app publishers are capitalizing on the opportunities that arise. Note on methodology: This report includes data from over 800 unique Android and iOS apps across all app categories, from January 2018 to December 2018.

Finance 203

Finance Feedback Software User Testing Data Visualization 203

Alchemer Mobile

NOVEMBER 29, 2018

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. If a customer says, “I’m a huge fan.

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Feedback Software User Testing Customer Feedback Reporting Tools 173

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mixpanel

OCTOBER 17, 2019

To that end, an additional inspiration for this post was the popularity of last year’s article, 2018 Product Highlights. At your request, Mixpanel can surface segments that disproportionately contribute to conversion rates – either positively or negatively. If we were still in 1982, it would take 131,944,444 brand new 3.5-inch

Data Visualization 11

Data Visualization Analytic Tools Reporting Tools Customer Experience 11

BrainMates

APRIL 30, 2018

In April 2018, Brainmates hosted a Product Talks Sydney Meetup based on the “hypotheticals” format popularised by Geoffrey Robertson. So I’d look at, without mentioning big brands, but I’d look at some of the big brand offerings as a starting point. The panellists were: Mark Cohen, CTO at Domain.

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Fractional CTO User Testing Product Research Research Software 40

freshtrax

MAY 21, 2019

So, I decided to create a guide to using the LINE messaging app to help you in your Japan marketing campaign endeavors. LINE is a messaging app used by more than 7.9 LINE is a messaging app used by more than 7.9 LINE is not only a messaging app, but it also plays a crucial role in the social infrastructure of Japan.

Research Software 85

Research Software Reporting Tools Customer Experience User Testing 85

Intercom, Inc.

AUGUST 26, 2021

But as Intercom co-founder Eoghan McCabe said in a keynote address back in 2018, that reign was starting to sour. The loyalty comes from the positive overall product experience, but also customer experience. We realized all businesses need a positive customer experience, and the tooling just wasn’t there. Beyond metrics.

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Feedback Software Analytic Tools Customer Communications Data Visualization 223

Business of Software Conference

MARCH 11, 2020

And then I’ve really only started companies as a byproduct of I have an obsessive personality and I channel that in a positive area which is like I’m obsessed with learning and getting better. Basically the fact that messaging from a technology standpoint I say hasn’t changed in my career. So I was nervous about that.

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CTO Coach Weak Development Team User Testing Customer Experience 52

Business of Software Conference

JUNE 20, 2019

They’re only even they don’t like tweets or reply to text messages for two days because they’re hacking, and when they come back from hacking they’re really really happy about how clever they are because they figured out some really cool hack. But what would you say the advice for an intrapreneur is?

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Research Software Startups Customer Experience Data Visualization 45

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? In 2018, we’re going to focus on the more typical demand gen functions. If you have a brand or advertising campaign and you’re working with an external agency, you just bring them right into a shared Slack channel. Rachel: A lot of luck and serendipity.

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User Testing Marketing Research Software Feedback Software 174

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?

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Research Software Reporting Tools Development Data Visualization 115

Intercom, Inc.

FEBRUARY 4, 2021

But his current venture is more personal to him, and is he says born out of a motivation to create something that would make a positive impact on the world, rather than just make money. And so we don’t really have any interest in setting up businesses anymore, unless they can have a positive impact. It’s been very sad.

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Reporting Tools Transportation Travel Data Visualization 183

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. But in 2018 there’ve been some big changes in the social media landscape. Why start a business when your biggest competitor has so much cash to throw around? Easier than if you’re less profitable.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

UX Studio: Product Management

JUNE 12, 2018

As many smokers can relate, big bold texts about the harmful effects, the ugly pictures obligatory in most European countries and the removal of excessive branding can get very annoying. We don’t remember when these features disappeared from most messaging platforms, so worse probably could have happened.

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Research Software User Testing Data Visualization Customer Experience 100

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. But in 2018 there’ve been some big changes in the social media landscape. Why start a business when your biggest competitor has so much cash to throw around? Easier than if you’re less profitable.

Research Software 40

Research Software Software Review Data Visualization User Testing 40