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B2B Product Manager Magazine November 2018

Product Management University

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors. Sales, Positioning and the Nobody Zone. In This Issue.

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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

As a LastPass PM, my work positively affects the lives of millions of users every single day. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive. Q: What do you wish you had known when you first started out as a mobile PM? Distribution channels. Monetization strategy.

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Six ecommerce UX trends for 2018

Userzoom

Ecommerce is constantly evolving and from a UX perspective, I think we’ve generally been moving in a positive direction. In this post, I’ll pick out a few UX trends I’ve noticed on ecommerce sites over the past year, and some things to watch out for in 2018. The post Six ecommerce UX trends for 2018 appeared first on UserZoom.

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6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. If you’re wondering where’s SaaS?

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

Invest in two-way messaging. In-app messaging allows you to turn your app into a communication channel, particularly when you provide the ability to send and receive two-way messages. These messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment.

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Get Out Of The Echo Chamber: How To Use Jobs To Be Done To Perfect Your Product’s Messaging | Claire Suellentrop, Userlist.io | BoS USA 2018

Business of Software Conference

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. So messaging is really how you feel fuel for the race. (