Remove 2018 Remove Branding Remove Messaging Remove Strategy
article thumbnail

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Asking the right question, at the right time, in the right format, combined with a deep understanding of engagement gives companies a more complete picture of the the health of their customer communication strategy. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%.

article thumbnail

2018 on Inside Intercom

Intercom, Inc.

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. Here is our collection of the Inside Intercom highlights from 2018. The best of the blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engagement Benchmarks for Travel App Success

Alchemer Mobile

The Travel-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. Invest in two-way messaging. Profile of an average app in the Travel category.

Travel 211
article thumbnail

3 Customer Engagement Tips for Lifestyle Apps

Alchemer Mobile

The Lifestyle-focused data and recommendations make it even easier for you to analyze your current strategy, without comparing yourself to apps in other categories who approach feedback and engagement differently due to industry needs. You could, but you probably won’t get your message across very effectively.

article thumbnail

Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

article thumbnail

Voice of the Customer Technology Buying: Turn Fear Into Power

Alchemer Mobile

Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. Over 150 S&P companies cited NPS in 2018 earnings calls. Source: NICE Satmetrix, 2018. The most recent change in enterprise VoC is the addition of “emotion data” to help brands go beyond traditional customer sentiment channels.

article thumbnail

6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Businesses lost $75 billion in 2018 because of poor customer service. Leverage Complaints in Your Content Marketing Strategy.