2018 CTO Marketing 
Melissa Perri
JULY 14, 2016
When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. To create a front of the funnel website that markets to our target users and converts them.” YOU NEED A STRATEGY.”
Intercom, Inc.
JULY 21, 2022
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business of Software Conference
JUNE 20, 2019
In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year. The market has given us permission to exist for 10 years. Peldi Guilizzoni, Founder/CEO, Balsamiq.
Modus Create
FEBRUARY 24, 2020
In 2018, McKinsey published their Business Value of Design report summarizing how organizations with higher Design Index scores saw a correlation with higher revenue growth and, for the top quartile, higher returns to shareholders. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams.
PMLesson's Ace the PM Interview
JANUARY 9, 2019
At that startup, I was arguably the CTO and head of product. Back in 2000, product management was much less popular than it was in 2018. That's when I first started thinking about the term product-market fit and how to do real customer discovery. Tell us about how you broke into product management. I think it's really common.
Mind the Product
MAY 29, 2018
He is the co-author of the New York Times bestseller, The Lean Entrepreneur and has over 20 years experience helping companies bring high-growth products to market. Previously, he was co-founder and CTO of Virage, where he oversaw the technical direction of the company from its founding through to its NASDAQ IPO.
Business of Software Conference
FEBRUARY 24, 2021
This became a thriving, bootstrapped, remote only, business that became the number one paid app in Apple’s App Store in 2018. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Find out how 1Second Everyday: make remote working work. changed the business model as it grew up.
Expert insights. Personalized for you.
306 
Let's personalize your content