This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Following a day of focused workshops and leadership discussions, we came together at London’s Barbican Centre to talk product. Here’s what we heard: Martin Eriksson at #mtpcon London 2018. Martin argued that we product people suffer from this more than most as we’re generalists in a world of specialists. Be awkward.
In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years. That’s 20% growth year-over-year.
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? How to create a product culture which is data-informed , not data-driven.
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.
This week's Sunday Rewind is a 2018 ProductTank talk from Chris Abad on the benefits of combining data science and user research teams Read more » The post Sunday Rewind: Why data science and UX research teams are better together appeared first on Mind the Product.
Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all. The survey only takes 15 minutes to complete.
I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.
Guest Post by: Dominic Miller (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Scott Stokke ]. The graph below illustrates this principle graphically, showing that the cost of fixing issues in production can be ten or even a hundred times more expensive than fixing the issue before it reaches production.
The Mind the Product training curriculum is written in collaboration with dozens of expert product managers from countries and companies around the world. One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. I didn’t have to.
Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand truly inclusive and ethical services. Recommendations.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Is your agile team overloaded with feature requests, with no time for discovery? It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery?
Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.
MTP Engage is the smaller sister of the #mtpcon product conferences in London and San Francisco, and this year we had close to 400 people at the main event (25% more than last year). The night before the conference we put together eight different groups of product people and sent them out to some of our favourite Hamburg restaurants.
In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. We strive to let our product do the talking. In 2018, we set out on our own path to make our mark where we felt others had fallen short. Read on to hear more about what we shipped in 2018: .
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. At the end of the day, you build a product so customers will use it.
If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. The 5 most common mistakes, product teams make when rapid prototyping.
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
She joined us to continue where her 2018 Mind the Product talk left off and to go deeper into how to build great communities with remote teams. The Product Experience is hosted by Lily Smith and Randy Silver. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community.
As a mobile product manager, one challenge I face is prioritization. We constantly use A/B testing to discover the exact lesson lengths that will keep people coming back again and again. Building mobile products is about solving a user problem. I enjoy being involved in the entire product lifecycle. Raised $721.7M
Increasing the number of product trios who adopt a continuous cadence to their discovery work is my North Star metric. My goal is to increase the number of product trios who adopt a continuous cadence to their discovery work. Discovery Coaching Doesn’t Scale. Understanding Impact vs. Outcomes. Tweet This.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. > What are some items that great product managers do every day? To me, the difference between a good Product Manager and a great Product Manager is a shift from an output to an outcome mindset. The Product Guy. In the Now. >
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. A/B testing can often kill big, existing ideas because [it] expects results quickly – and you can’t get results quickly from big, important idea changes.
What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Lesson 1: Understand the Problem You’re Trying to Solve with ML.
This weeks Sunday Rewind is a 2018 post from Glenn Block and Timo Hilhorst on the differences and respective merits of quantitative and qualitative data and why its important for product managers to gather both types. Quantitative or hard data is information that can be measured and written down with numbers.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
So you want to set your product apart with the latest analytics, but you’re not sure where to start. In this webinar, you’ll learn: Best practices in customer research when developing your dashboard. November 8, 2018 12:30 PM PST, 3:30 PM EST, 8:30 PM BST How do you know what your customers want?
But not only doctors take care of our health; we can choose from many digital products helping us perform and live better. In our experience, a healthcare product design process must focus on needs, not necessarily what people want. Additionally, most healthcare products tend to focus overall on the patient as customer.
Our conversation comes from the value we have at Intercom to continuously share the lessons we’re learning about growing our product and our team. Don’t ignore the voice of your unmet customer — the prospective customer who didn’t become a user because of a product shortcoming. Short on time? Paul Adams: Hello.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How the role of product manager differs from the discipline of product management. Describing what a product manager does is challenging because it varies from organization to organization.
He throws in a good dose of insight from his extensive research in the area of persuasive design and asks us to think about how we can design for the good life. MTP Engage Hamburg will be back on April 20, 2018! The post Memento Product Mori: Of Ethics in Digital Product Design appeared first on Mind the Product.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Quotes of the Episode.
DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jodie Brinkerhoff, VP of Innovation at DFW Airport, about DFW’s journey to winning PDMA’s Outstanding Corporate Innovator (OCI) Award.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. I’m inspired by making other Product Managers awesome. I sometimes miss building software products myself, but being a part of teaching and expanding Product Management is a passion. Jeremy Horn The Product Guy. Getting to Here. >
The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research. In-app survey response rates. Average app rating for Media apps. Average app review volume.
Doing one of my favorite things—presenting at Mind the Product. Over the past six years, I’ve developed and honed my Continuous Discovery Habits curriculum by reading and writing about the best research on problem-solving , decision-making , and critical thinking. I run a 12-week coaching program for product trios (i.e.
So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The As a mobile product manager, you have three days to delight your user before they turn to one of your competitors.
The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. However, traditional user research methods can be time-consuming, subjective, and difficult to scale. Unconscious bias can influence results.
We launched in 2013 and redesigned the app in early 2018. billion visually impaired or blind people (October 2018). We started work on improving the accessibility of the iTaxi app in the middle of 2018. We also analyzed our product. We devoted the whole summer of 2018 to modifying the iOS version of the app.
“What is your Product Strategy? When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. BUT we still had to test our ideas. This is the way we were taught to think about Product Strategy. Product Strategy emerges from experimentation towards a goal.
Regularly survey customers to gauge sentiment. While there are lots of ways to listen to customers, mobile surveys are among the most effective for Lifestyle brands. But if your survey is full of poorly written questions that discourage customer participation, the benefits aren’t as profound.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content