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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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What we Learned at #mtpcon London 2018

Mind the Product

Following a day of focused workshops and leadership discussions, we came together at London’s Barbican Centre to talk product. Here’s what we heard: Martin Eriksson at #mtpcon London 2018. Martin argued that we product people suffer from this more than most as we’re generalists in a world of specialists. Be awkward.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years. That’s 20% growth year-over-year.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? How to create a product culture which is data-informed , not data-driven.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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Sunday Rewind: Why data science and UX research teams are better together

Mind the Product

This week's Sunday Rewind is a 2018 ProductTank talk from Chris Abad on the benefits of combining data science and user research teams Read more » The post Sunday Rewind: Why data science and UX research teams are better together appeared first on Mind the Product.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

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5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery?

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. The 5 most common mistakes, product teams make when rapid prototyping.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

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5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. In this webinar, you’ll learn: Best practices in customer research when developing your dashboard. November 8, 2018 12:30 PM PST, 3:30 PM EST, 8:30 PM BST How do you know what your customers want?