Intercom, Inc.

MARCH 28, 2019

Over the course of her 20-year career in marketing, she’s built a series of highly focused, highly efficient marketing teams who are able to have the most leverage in growing a business, and avoid some of the most common traps CMOs fall into. We sat down with Heather to get her take on what it means to be a CMO in 2019.

Research Software 117

Research Software Reporting Tools Data Visualization Customer Experience 117

Userpilot

JULY 15, 2019

That’s because the whole point of in-app marketing is to make sure your customers stick around. It’s aimed at users who are already paying for your product. Marketing to your existing customers might seem a little strange, but it’s one of the quirks of the SaaS world.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Marketing 96

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

AUGUST 22, 2024

She also studied marketing management at Vienna University and business administration at Shanghai University through exchange programs. Additionally, she completed a Blockchain Strategy Programme at the University of Oxford in 2019. In addition, Maja often appears as a guest speaker at virtual events organized by other companies.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Andrew Chen

JANUARY 9, 2020

The podcast ecosystem in 2019. A really detailed 68 page analysis of the podcast market. Makes you ask- What’s the next product where this will happen? 2019 state of tech investing: Pre-seed- Bet on the entrepreneur. – so many Japanese brands! Yes, this is the type of industry deep dives we generate at work!

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Alchemer Mobile

MARCH 17, 2020

This means product teams need to be more nimble than ever and possess the ability to make decisions quickly. Given this, product managers are being trusted with more and more responsibility to push the brand vision forward and maintain focus throughout quickly-changing priorities. That’s a big deal.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

OCTOBER 30, 2019

Ideally, the payment flow should be customizable to fit your brand identity. User Testing User testing is essential to ensure product-market fit before launching an app. The NPS is a system that was invented by Fred Reichheld to measure the number of brand promoters in a user base.

Analytic Tools 112

Analytic Tools Data Visualization Feedback Software User Testing 112

Intercom, Inc.

APRIL 25, 2019

In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users. This is episode seven of Scale , a brand new podcast series on moving from startup to scale up. Another key question is whether your product can serve both markets.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

Amplitude

SEPTEMBER 19, 2019

Today, Merci works as a Partner at Lightspeed Venture Partners , investing in early-stage consumer and B2B companies looking to find product-market fit and accelerated growth opportunities. Zoom is an excellent example of what it looks like to build a user-centric product that directly tackles a widespread need. James Buckhouse.

Fractional VPE 8

Fractional VPE Feedback Software User Testing Customer Experience 8

Revulytics

DECEMBER 16, 2019

2019 was a great year to be in product management. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. October 18, 2019. INDUSTRY, The Product Conference.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Product Management 76

Userpilot

MARCH 8, 2022

Using her scientific approach to product management, she runs programs such as The CPO Accelerator to grow product leaders. Harvard Business School appointed Perri to teach product management in their MBA program in 2019. Melissa’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

SEPTEMBER 19, 2019

Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io — Close (@close) April 15, 2019. Number one, we just felt like from a branding perspective and from a brand-promise perspective, being on an.io Short on time? to Close.com.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Userpilot

FEBRUARY 28, 2023

After receiving the NPS data, product marketers should factor in performance trends, next focus topics, benchmarking, and segmentation. The data points in the graph below show that, between August 2019 and October 2019, the percentage of promoters rose from 50% to 75% and then fell to about 60%.

Data Visualization 98

Data Visualization Dashboard Customer Feedback User Testing 98

Userpilot

OCTOBER 7, 2021

If you're new to product marketing , you'll probably need to acquire a certain degree of familiarity with Pendo product tours. In fact, we would encourage you to have a good look at all the user onboarding software products on the market to see how they compare to each other.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Marketing Tactic #2: Newsletters.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

MAY 15, 2019

The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. The New New Product development Game (Jan, 1986) Original “Brand Men” memo ?—?written

Product Management 92

Product Management Product Manager User Testing Product Research 92

Amplitude

OCTOBER 8, 2019

Finding product-market fit is hard. The best product experience wins. In the product-led era, the best experience wins. Customers no longer have brand loyalty and want services that don’t lock them in. Ensure every single person in your startup can understand exactly how customers are navigating your product.

Startups 12

Startups Data Visualization Analytic Tools Reporting Tools 12

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Product adoption rate formula. The product adoption curve illustrates the distribution of different types of software users. Software adoption benchmarks.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. What has it been like the second time around?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Innovatemap

JUNE 9, 2021

Headliner COO and Co-Founder Oliver Wellington, who talks connecting with customers and embracing the opportunity of an imperfect product. Business of Product is the latest podcast part of the Better Product Network and will co-exist with the ongoing Better Product podcast.

Branding 52

Branding Customer Feedback UX Product Marketing 52

Innovatemap

JULY 8, 2021

Before the Innovatemap team helps clients find the best brand to communicate their vision or design a product with intention, they start at the source: what inspires them. Tressa Janes (Brand Designer) highlighted work by Nick Slater. Jessica Hemesath (Brand Design Intern) finds wisdom in the unconventional.

Magazine 52

Magazine Research Software Branding Healthcare 52

Userpilot

JULY 9, 2021

Lena Sesardic is a product manager turned entrepreneur turned freelance writer for all things product management. She has 7+ years of experience in startups and startup-like teams and most recently led an innovation lab as a product manager in 2019. He’s an icon in the product management space. Plot summary.

Research Software 98

Research Software Books Feedback Software Analytic Tools 98

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. Product Hunt Radio.

User Testing 63

User Testing Product Research Research Software Product Management 63

Userpilot

OCTOBER 19, 2021

Although best known for its analytics , Pendo features two other toolsets that are of value to product marketing teams. There's a product tour system that guides users towards feature adoption. This allows product marketers to intervene to reduce the drop-off rate with intelligent onboarding automation.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 98

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? Yesi Danderfer is a top UI designer on dribbble.com and brands her work as “empathetic visual design for badass women.” Branding guidelines vs. no branding guidelines.

Research Software 98

Research Software Feedback Software Data Visualization Reporting Tools 98

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What distribution channels should a new consumer internet startup consider in 2019? Product/market fit could be a lot better. Your first job is to build the machine — the product that attracts the customers, and generates the revenue.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

FEBRUARY 25, 2021

That was almost a 50% increase from 2019 (Adjust accordingly for lockdowns). You need to cover with your content all organic searches related to your brand name. Brand Name + discount, Brand Name + reviews, comparisons with other tools Brand Name vs, etc. Don’t let other websites get your brand traffic.

Research Software 91

Research Software User Testing Outbound Marketing 91

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

User Friction 77

User Friction Customer Experience User Testing Research Software 77

Indicative

SEPTEMBER 4, 2018

This number is expected to rise to over 400 billion by 2019. This is especially true for marketing and product professionals. Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis.

Data Visualization 73

Data Visualization Feedback Software Analytic Tools User Testing 73

BrainMates

DECEMBER 2, 2019

Updated December, 2019. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Indicative

SEPTEMBER 7, 2018

This number is expected to rise to over 400 billion by 2019. This is especially true for marketing and product professionals. Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis.

Data Visualization 71

Data Visualization Feedback Software User Testing Dashboard 71

Userpilot

OCTOBER 26, 2021

Here are some of the most known brands and their North Star metric. It's important to notice that the focus of the metrics shifts when we talk about B2B or B2C brands. As a customer support management tool, Jira is only providing value when it is used – unlike a database product, which may provide value by simply existing.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

MARCH 6, 2020

Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in Product. According to Mind the Product , as of 2016 (we didn’t find newer data), only 35% of all Product Managers were female.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JULY 30, 2019

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

SEPTEMBER 23, 2021

Every day, we’re seeing more evidence that the market is starting to understand the value of the user onboarding experience. That’s an increase of 8% from 2019. Agencies who post on behalf of multiple brands. What if a non-technical product manager wants to A/B test whether a blue tooltip performs better than a yellow one?

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98