Product Management Unpacked

NOVEMBER 2, 2021

CMU Master of Science in Product Management program student Erick Valencia landed a PM experience of a lifetime as part of a student team developing a driverless race car system to race in the Indy Autonomous Challenge. Product Managers often face a race to the finish, so to speak. All our teams are writing the book on autonomous racing.

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Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Sure, but to get into the top 100 apps in the Google Play Store, you and your application have to be in the top 0.004 percent of all applications.

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Mind the Product

JANUARY 22, 2019

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. Understanding Systems Thinking. Systems thinking is the culmination of stakeholder management, and organizational alignment. I have a hunch that we’ll be hearing from Wardley a lot in the coming year.

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Intercom, Inc.

DECEMBER 18, 2019

As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom. We’ve seen a renewed focus on user onboarding in SaaS this year as more and more teams come to the realization that new customer sign-ups alone can’t guarantee business growth. Reaching an “aha” moment. Fiona Lee, Lead Editor.

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Mind the Product

MARCH 5, 2020

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

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Alchemer Mobile

MAY 14, 2020

Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. Why is your app rating decreasing? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. Average app review volume.

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Mind the Product

JULY 24, 2019

Whether you’re working on a consumer app in Singapore, a SaaS product in San Francisco, or a challenger bank in London, we all struggle with the same challenges – and we can learn how to deal with them by coming together as a community. Mind the Platform. Brandon Chu on the challenges of managing platforms.

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Userpilot

JULY 29, 2024

Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention. 90-day Retention.

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The Product Coalition

DECEMBER 14, 2019

A new generation of financial services needs the incorporation of technology innovation. The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. It is a digital transformation company based in Palo Alto, California.

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Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. Where else will you find SoundCloud, the BBC, TransferWise, and Pivotal Labs, talking alongside new players in fantech (that’s technology for devotees, not air conditioners)?

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Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer.

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Mind the Product

MARCH 29, 2020

Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Speaking to her during a Mind the Product AsiaPac tour in late 2019, she confirmed that the product discipline has grown hugely since she’s been in Singapore. You need to respect the culture.

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freshtrax

AUGUST 27, 2019

To be successful in any market, properly marketing your business to the right audience and choosing the right marketing tactics are very important factors to consider. In this age of technology, social media has become a very powerful and popular marketing tool that can reach a large population and a variety of users.

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

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Alchemer Mobile

APRIL 2, 2021

While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change. Healthcare apps saw incredible floods of new consumers as the world transitioned to managing health remotely, and the impact on engagement was stunning.

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Alchemer Mobile

APRIL 7, 2021

Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Finance category.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

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UX Studio: Product Management

NOVEMBER 5, 2018

UI trends 2019? So we’re going to revisit the hottest topics of late 2018 and predict the UI design trends of 2019. We at UX studio chose 7 UI trends that will surely stick around in 2019! In this post we cover: Which factors are influencing the UI trends of 2019? The top seven UI trends in 2019.

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Userpilot

JULY 19, 2021

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)? Revenue growth.

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Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 3: Using futuristic technology can pay handsomely.

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Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

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Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

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Alchemer Mobile

APRIL 21, 2020

Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We’ve gathered and analyzed customer engagement data from the mobile apps in the following categories: Finance.

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Alchemer Mobile

FEBRUARY 7, 2019

The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. The potential reach of food and drink apps is just being realized.

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Product Innovation Educators

AUGUST 5, 2019

During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners.

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Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. TL;DR A product messaging framework is a strategic guide to communicate your product’s value consistently across all marketing channels.

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The Product Coalition

JANUARY 12, 2022

Innovation & technology: B est-of-breed is the way to outperform competitors. In other words, technology is the backbone of innovation. Big players such as Microsoft, Google, Facebook etc eventually built/copied similar solutions quickly. Slack has a strong presence in the startups’ ecosystem as a single collaboration app.

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Intercom, Inc.

MARCH 28, 2019

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer. This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. B2B marketing has become radically more complex, and it follows that the role of the CMO has too.

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Userpilot

JULY 13, 2021

The UI of your SaaS needs to leave a lasting impression on your users, which is why we’ve compiled a list of 11 top UI designers for you. The list is based on what SaaS owners are recommending in several popular Facebook groups. It takes just one clunky UI element to drive someone away from your site or app. 2: Hatchly. #3:

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Mind the Product

AUGUST 8, 2019

So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, helped it to create the Gx Platform, a service that brings biometric data and electrolyte-enhanced fluids together. The company has kept up the momentum in sports nutrition and hydration research.

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The Product Coalition

JUNE 21, 2021

A practical look at how and why software designers can ensure digital services can be used by everyone. People who need medicine use apps and websites to order perscriptions and have them delivered to their homes. Thanks to the coronavirus pandemic, making software accessible is arguably a common struggle around the globe.

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The Product Coalition

APRIL 21, 2020

Mobile App UI Design by Fireart Studio Mobile app development is one of the fastest-growing and evolving industries today. Regardless of a business domain, type, and company size, your brand will likely face the moment when it needs a mobile app to connect with customers and establish better relationships with your target audience.

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