Remove 2019 Remove Product Marketing Remove Startups
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Pause/Rewind: 2019 on the Inside Intercom podcast

Intercom, Inc.

In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. Intercom’s Group Product Marketing Manager Jasmine Jaume was joined by Ceci Stallsmith, Slack’s Director of Platform Marketing to discuss how to know if you’re ready to become a platform of your own.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? HubSpot – marketing automation. Winning marketing tech stacks in 2019.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Tldr; half of startups fail, and a small portion – 6% – make all of the money. And other Q&A.

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

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The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In short, it could be the difference between a failed startup and a galloping unicorn. That’s because the whole point of in-app marketing is to make sure your customers stick around. It’s aimed at users who are already paying for your product. It’s one of your biggest defences against the dangers of churn.

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What makes a world-class CMO in 2019? And what makes them fail?

Intercom, Inc.

Over the course of her 20-year career in marketing, she’s built a series of highly focused, highly efficient marketing teams who are able to have the most leverage in growing a business, and avoid some of the most common traps CMOs fall into. We sat down with Heather to get her take on what it means to be a CMO in 2019.