article thumbnail

Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

article thumbnail

How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. So where do they start?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic Debt Is the Silent Killer of Startups

The Product Coalition

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies.

article thumbnail

20 Product Manager Blogs Worth Following in 2022

Userpilot

The Product Collective blog offers lots of practical advice like early-career tips. Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round. Are you ready to dive in?

Blog 94
article thumbnail

Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.

article thumbnail

How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

article thumbnail

We’re expanding eligibility for Mixpanel for Startups and introducing a free Company KPIs Dashboard Template

Mixpanel

We’ve reached a major milestone: After only two years, more than 2,000 startups have graduated from Mixpanel for Startups and continue to use Mixpanel. Thank you to everyone who has participated in the program—it’s rewarding to be part of so many startups’ journeys! Mixpanel for Startups. million in additional funding.