The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

JUNE 18, 2023

When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 141

User Testing Framework B2B Document 141

Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. Next BoS Conf – USA 2023 Get updates Watch talks As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS!

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Messages that Matter

AUGUST 28, 2023

Here is the competitive map created in mid-July 2023: As you can see, “transform” is the most popular position in the FP&A market. That’s not surprising because various forms of “transform” such as “transformation” and “digital transformation” are the most common buzzwords in B2B software marketing history.

Positioning 52

Positioning B2B Agile Messaging 52

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Lenny Rachitsky

JANUARY 23, 2024

I was speaking with one of my favorite B2B founders and asked her what company she’d most love to learn from. The product group nowadays also includes non-“build” functions. How do your product/design review meetings work? Her immediate answer: “Gong! I want to know everything about that company.”

Feedback Software 103

Feedback Software User Testing Customer Feedback Workshop 103

The Product Cafe

JANUARY 18, 2024

Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. We will have to admit AI is here to stay.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. Company Values and Culture – a 2022 Product Trend to Watch Carefully. As Natalia Kimli?ková

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 132

The Product Coalition

JULY 30, 2023

Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap. Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? of all B2B sales in the US by 2023. trillion and account for 13.1%

Customer Communications 78

Customer Communications Feedback Software Reporting Tools Technical Review 78

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. These include: Very Disappointed score, LTV, NPS, CAC.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

SEPTEMBER 28, 2023

With product analytics tools, you can create hypotheses on different features and user workflows. Userpilot ’s A/B testing feature coming in Q3 of 2023 A/B testing is a simple yet powerful method of feature and workflow analysis, which helps you see the effect of altering the user experience on user friction.

User Friction 86

User Friction Analytic Tools Data Visualization Feedback Software 86

Userpilot

JUNE 25, 2023

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp introduces a framework for quickly testing and validating ideas to achieve product-market fit in less time. Product Rantz Product Management Books: Product Rantz. Let’s check them out!

Books 83

Books Analytic Tools Data Visualization Product Research 83

Usersnap

FEBRUARY 14, 2023

Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 25, 2021

In SaaS, marketers have the challenging task of presenting value at scale in a crowded market. More than 7,000 SaaS companies exist in the marketing space alone. There will always be some evergreen niches, and investment is expected to increase to $623 billion by 2023. How to convert PQLs in SaaS Product Marketing.

Research Software 63

Research Software User Testing Outbound Marketing 63

Userpilot

MAY 8, 2024

Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are customer needs? Customer needs are desires, requirements, and expectations customers have when they look for a product or service. How to identify customer needs? Userpilot webinars.

Data Visualization 91

Data Visualization User Testing Customer Feedback Analytic Tools 91