Melissa Perri

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?” It’s an interesting question and one that takes time to unpack. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them.

Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting.

What Everyone Gets Wrong About Stakeholders

Melissa Perri

When I first started in Product Management, I was told that my job was to keep my stakeholders happy. My stakeholders were members of the sales team.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress.

Please Try.

Melissa Perri

“What have you tried to fix that problem?”. Over the past year, I’ve spent most of my time working with Product Managers, UX Designers, and Leadership of companies going through some sort of change. Change in process, change in roles, and a lot of change in expectations.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

Getting Sales + Product In Sync

Melissa Perri

What does an effective sales team look like at a product-led organization? “Sales already promised it.” I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Introducing the CPO Accelerator

Melissa Perri

I’m very excited to announce a new division of Produx Labs , specifically focused on growing future Chief Product Officers for growth stage companies. In late March of 2018, Shelley Perry of Insight Venture Partners reached out to me about an opportunity.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress.

Getting Sales + Product In Sync

Melissa Perri

What does an effective sales team look like at a product-led organization? Sales already promised it.” I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion.

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The Product Kata

Melissa Perri

A while ago, I was introducing the Kanban Kata by Hakan Forss to a team that was struggling to meet their deadline. They had failed twice before and their jobs were in jeopardy. Implementing Continuous Improvement and Kata helped the teams create better processes and remove bottlenecks.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI).

Hi Fly: A Lean Airline Story

Melissa Perri

This past year I took six trips to London. Five of those round trip flights were on Norwegian Air. I HATE Norwegian Air. Without fail, every one of my Norwegian Air flights were delayed at least 2.5 hours. But on one trip back from London, I got a surprising test message.

Stop Blaming the User

Melissa Perri

I’m finally going home from a long business trip and I’m very excited. But my experience with United Airline’s customer service this morning completely killed my good mood. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too. When I was booking […

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Student Spotlight: Kristen Ablamsky

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

Student Spotlight: Kristen Ablamsky

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

Student Spotlight: Dave Masters

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We're featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

Product Institute: Student Spotlight

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Stop Blaming the User

Melissa Perri

I’m finally going home from a long business trip and I’m very excited. But my experience with United Airline’s customer service this morning completely killed my good mood. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too.

Finding the Truth Behind MVPs

Melissa Perri

If you’re interested in learning more about MVPs, I’m running a one day workshop in Paris on June 14, 2016. More information here. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers – through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I […

Changing the Conversation about Product Management vs. UX

Melissa Perri

If you had to pick one, would you rather be a Product Manager or UX Designer? I’m both. You can’t be both. We need to put you on the right team. That’s not your job. I had no idea what a Product Manager was when I started at Capital IQ, almost 10 years ago. I didn’t even apply for the job.

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How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? stakeholders. The class has bought in on validation before building, a focus on problems, and defined metrics.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Dog Food-ing Our Way To V2 of Product Institute

Melissa Perri

Eating your own dog food is worth the challenge. After a few years of consulting, I started to feel the itch to work on a product again. I was teaching everyone how to create products people loved, but I wasn’t making any myself. Product Institute gave me and my team a chance to do just that. This week, we’ve reached a huge milestone enrolling our 100th public student into the class.

Podcast: Product Management in Agile Orgs

Melissa Perri

After Mile High Agile, I sat down with Howard Sublett from SolutionsIQ for the Agile Amped Podcast. We talked about how Product Management is missing from many Agile Teams and how they need to think about introducing the right practices and principles. Check out the podcast below. The original link to the podcast is here. podcast

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What Makes a Great Product Manager?

Melissa Perri

It's a question I get asked often by my students, clients, and people in the community. What is it that separates the good Product Managers from the best? What qualities in my potential candidates will let me know this person is the real deal?

Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of nine would meet biweekly to research, experiment, and learn more about our fellow peers. I remember walking into the room on our first day.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Finding the Truth Behind MVPs

Melissa Perri

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized! I was now going to build things that mattered to my customers. Frankly, this came at the perfect time for me.

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Lean Product Management Manifesto

Melissa Perri

If you want to read the story behind the Lean Product Management Manifesto, you can find it here. Over the past few months I have been working with people in the Lean and Agile community to figure out how we can communicate the benefits of a Lean approach to Product Management. I expect this to evolve and change as we continuously integrate these principles into our own practices and learn. I welcome your feedback and contributions.

Creating Effective MVPs coming to NYC!

Melissa Perri

Creating Effective MVPs Full Day workshop is coming to NYC on July 16, 2015! Full Day Workshop on July 16, 2015 in Manhattan (9:30am - 5:00pm). Only 20 tickets available! Buy Tickets Now. Traditionally there is usually little validation before work begins on a new product; and teams end up wasting time building something that no one wants. User Experience suffers and companies are left with products and features that remain unused.

The Story Behind The Lean Product Management Manifesto

Melissa Perri

Setting the Stage. In the past few years, I have had a lot of people come up to me and ask about Product Management (lean, agile, waterfall, whatever) and what makes a "good" Product Manager. They've also asked for resources. A lot of the resources on traditional Product Management tend to focus on story card grooming, lots of feature specs, and playing politics with the business. While these are necessary, I don't see them as the epitome of a "good" Product Manager.

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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.