Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done! User persona example.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 183

Marketing Customer Experience Advertising Branding 183

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 190

Reporting Tools Research Software Marketing Customer Experience 190

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 144

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 144

Intercom, Inc.

MAY 17, 2022

If you were there, you probably left excited about the evolving world of marketing. The age of mass media marketing and advertising is over. Atomized media: There are more channels than ever, and brands are scrambling to tailor their message to suit each one. The message is the medium. Here are the top takeaways.

Marketing 130

Marketing Customer Communications User Testing Onboarding KPIs 130

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

Intercom, Inc.

NOVEMBER 5, 2018

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. 53% of buyers are more likely to buy from a business they can message”. What is live chat?

Reporting Tools 240

Reporting Tools User Testing Data Visualization Customer Experience 240

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We merged marketing and visual storytelling and drove success by applying what we had learned with infographics—the best practices of visual storytelling—to all these other types of creative content.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Past behaviors and mobile customer engagement history.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Intercom, Inc.

APRIL 6, 2018

That’s typically where marketing comes in. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. A story that includes all the key messages that you derived from your roadmap.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Product Talk

JANUARY 24, 2024

While he’s experimented with advertising on a few different platforms, he’s currently focusing his efforts on professional networking platform LinkedIn. Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview.

Research Software 305

Research Software Feedback Software User Testing Customer Experience 305

Intercom, Inc.

MAY 18, 2022

Anna Griffin, Chief Marketing Officer at Intercom. With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions.

Data Visualization 218

Data Visualization Analytic Tools Feedback Software User Testing 218

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Customer Experience 174

Intercom, Inc.

AUGUST 13, 2020

?. But long gone are the days of one-size-fits all marketing. The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Making sure the company “drinks their own champagne,” as she puts it, is their VP of Marketing Yoli Chisholm.

Branding 210

Branding Customer Communications User Testing Data Visualization 210

The Product Coalition

OCTOBER 20, 2021

Creating banners can sometimes be a weeks-long headache for an online marketing specialist, especially when they need animated banners for different advertising platforms. Instead, marketing specialists can make these changes themselves, download the updated banners, and upload them to the ad network in just a couple of minutes.

Marketing 148

Marketing User Testing Advertising Download 148

Intercom, Inc.

APRIL 16, 2018

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. When people talk about a “brand,” they’re usually referring to something tangible, a design artifact like a logo or an advertising campaign. No company is.

Branding 224

Branding Data Visualization Advertising Customer Experience 224

Intercom, Inc.

MARCH 13, 2018

The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Learn more: . Learn more: .

Reporting Tools 223

Reporting Tools Data Visualization User Testing Customer Experience 223

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Intercom – best chatbot tool for in-app messaging.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Past behaviors and mobile customer engagement history.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. content marketing), organic costs are rising fast too.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Intercom, Inc.

AUGUST 24, 2018

These live chat stats will show you the conversion power of messaging. The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. The top marketing statistics for 2018 and why they matter. Automatically message visitors on your website.

Reporting Tools 205

Reporting Tools Data Visualization Embedded Analytics User Testing 205

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 98

Feedback Software Messaging Customer Feedback Customer Experience 98

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Differentiation: In a crowded market, your brands unique personality and approach set youapart. A recognizable logo or clever tagline is no longer enough.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

The Product Coalition

MARCH 16, 2021

Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. Twitter is the third most used social media platform across the world with a market share of approximately 12% worldwide. The tweets are primarily famous for their short yet concise nature.

Research Software 175

Research Software Data Visualization Advertising Product Research 175

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. In all my time working in marketing and navigating situations where crises have emerged, the ability to take early and decisive action has been critically important.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228