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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Unemployed Agilists: How to Move from a Staff Role to a Line Job, Part 2

Johanna Rothman

And even if you can find an agile coaching or Scrum Master job, the pay is so terrible, you don’t want to take it. That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position.

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Unemployed Agilists: How to Increase Your Value to Get a Great Job, Part 3

Johanna Rothman

That part discusses why managers see agile coaches and Scrum Masters as staff positions, not line jobs. That's the first step to turning your experience into a line position. This post is about your deep domain expertise, first in product, then in agility. Deep agile subject matter expertise does add value to a team.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. Does portfolio management impact our agile process?

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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Impact: Articulate the positive outcomes your product will bring to users or the market.

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The “Agile C-Suite” and The Critical Role It Plays in an Organization’s Path to Agility

Agile Velocity

The recent Harvard Business Review (HBR) article “ The Agile C-Suite ” 1 and Forbes article “Agile Isn’t New: What’s New Is The C-Suite Embracing It” have prompted some good discussion around the Agile Velocity virtual water cooler. . However, the case being made in this article is that “Agile is primarily for innovation”.

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