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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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A Decade of Product Management

Melissa Perri

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." We've come a long way but we still have far to go. What is Product Management?

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How to Find the Ideal Product Positioning with Perceptual Mapping

The Product Coalition

Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. Continue reading on Product Coalition ».

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Unemployed Agilists: How to Move from a Staff Role to a Line Job, Part 2

Johanna Rothman

And even if you can find an agile coaching or Scrum Master job, the pay is so terrible, you don’t want to take it. That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position.

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Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Competitor Positioning c. To do so, the activities of the PM include: a. Market Requirement Documentation b.

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Deconstructing Being Agile

The Product Coalition

Has the spirit of being agile been lost behind a mountain of rules? Agile vs. Being Agile Agile became popular shortly after ‘The Agile Software Development Manifesto ’ was published in 2001. Companies who focused on being agile saw great success, and others wanted to follow suit.

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Become More Agile in your Product Management Career

The Product Guy

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: Agile methodoligies, API, JIRA, product management. Keywords: Agile methodoligies, API, JIRA, product management. Check out this week’s newest, below….

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