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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

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Evaluating Solutions: The 5 Types of Assumptions that Underlie Our Ideas

Product Talk

When interviewing readers, we uncovered a common desire: “I know someone who should read this article.” We’ve chosen this as our target opportunity and have generated three potential solutions: Add social media share buttons that allow people to quickly share the title and URL of the article. See this article for more on why.

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Improving E-Commerce Performance with Asynchronous Messaging

Modus Create

This article expands on the most advanced technique in my earlier blog post, New Relic and JMeter Performance Remediation – Part 3 , Introduce transactional asynchronous messaging. Return an Order Complete message to the user and display it in the application. Processing a Shopping Cart Order. Async to the Rescue.

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Product in Practice: Building to Learn at Singularity Creations

Product Talk

Of course there’s always a tradeoff. Eventually she found Continuous Discovery Habits and signed up for the Product Talk Opportunity Mapping course. Helena says the Product Talk Opportunity Mapping course led to a breakthrough in the way she thought about discovery : “I felt like I finally had a way to structure things in my head.”

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Give your customers best practices, not just FAQs

Intercom, Inc.

For example, our support best practices article outlines a complete strategy for how to provide personalized customer support. Of course, customers are busy. Instead of making a feature the main focus of your article, mention it briefly, explain the job it does, include a screenshot, and link off to a how-to article.

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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Quick Re-Introduction to Ellen Juhlin If you’re a longtime Product Talk reader, you’ve taken a Product Talk Academy course , or you’ve spent some time in the Continuous Discovery Habits community , you probably already know Ellen Juhlin. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.”

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Product in Practice: Learning to Interview Continuously

Product Talk

Yes, all of the content we create—whether it’s this blog, the Product Talk Academy courses , the community , or the Continuous Discovery Habits book—focuses on the various facets of continuous discovery. They decided to make a few changes to the messaging to increase the likelihood that CDH community members would participate in interviews.