Remove Article Remove Development Remove eBook Remove Positioning
article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.

article thumbnail

Getting Started With Customer Academy Content Using Gen AI

Gainsight

In this article, we’ll explore how you can get your content engine running without a ton of resources or budget, using what you already have—and a little help from generative AI tools. AI is here, and while many people are concerned about robots taking over —these tools are uniquely positioned to help you create content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it! Remember, however, that you only have one opportunity to start it the right way. save it for then!

article thumbnail

Best of ProductPlan 2022

ProductPlan

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. To help you get over your FOMO on any amazing content from your friends at ProductPlan, we’ve pulled together the most-viewed articles, blogs, and glossary entries this past year. 4 Key Responsibilities of Outstanding Product Managers.

article thumbnail

The Ultimate List of Customer Success Resources For 2021

Gainsight

We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. 5 Positive Things SaaS CEOs and leaders Should Do To Get Through COVID-19. User Onboarding Strategies To Develop An Effective Retention Strategy. Bookmark this list and get through it bit by bit.

article thumbnail

16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

This article shows you how. Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. The more upvotes and positive comments your tool has, the higher you’ll be on the Top Products list.

article thumbnail

How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

I’ll answer the first question here, and the following two in my upcoming articles. Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. don’t always find it easy to try new things or challenge themselves.