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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.

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My favorite UX design workbooks: develop your skills by solving exercises

UX Planet

DESIGN WORKBOOKS How to put design theory into practice in an efficient way My favorite UX design workbooks: develop your skills by solving exercises Learning design theory is a good step towards becoming a better designer, but it is also important to put the things you’ve learned into practice. Read more about the challenge in my article.

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Design Handoff Guide: Design To Development Without Headaches

UX Studio

By definition, design handoff takes place when the finished design has reached the stage for the developers to implement it. Let’s look at the basics and some suggestions to get the best out of the designer-developer collaboration. We recently wrote an ebook, “Product Managers’ Guide to UX Design”. Click here to download!

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How to turn deep insights into excellent products

ProductBoard

This post is adapted from our ebook, “How to Gather & Leverage Deep User Insights.” ” In a recent article, we looked at five steps you can take to turn diverse product inputs into deep user insights. But once you’ve collected all this information, what happens next?

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Best way to use product feedback to design product features!

Usersnap

In our recent post I’ve shown you how we interpret and live up to the “release early, release often” paradigm of software development. We therefore use the opportunity algorithm developed by Anthony W. Recommended reads on utilizing product feedback and user testing for your product development process.

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Getting Started With Customer Academy Content Using Gen AI

Gainsight

In this article, we’ll explore how you can get your content engine running without a ton of resources or budget, using what you already have—and a little help from generative AI tools. Here’s the thing: You don’t need a ton of content to get started on your customer education journey. This is just the tip of the iceberg.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

For example, that’s when they download the ebook or start the free trial. The content is SE optimized, and if you run an SEO-related query on Google, there’s a big chance you’ll find an Ahrefs article in the top five. Ahrefs article in SERP. Don’t leave your customers alone at this stage.