The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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User Testing Product Research Product Marketing Customer Experience 151

Roadmunk

SEPTEMBER 21, 2017

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

Article 81

Article User Testing Product Research Technical Review 81

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management University

MARCH 24, 2021

Marketing wants a strategy that makes it easier to differentiate your value. If your target markets are clearly defined and you understand what’s driving those organizations from the top down, your product portfolio strategy should energize sales, marketing, customer success, engineering and executives (80/20 rule in play).

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Product Strategy Strategy Differentiation Vision 298

The Secret PM Handbook

JULY 20, 2018

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing.

Differentiation 170

Differentiation Naming Agile Article 170

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp.

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Vision User Testing Research Software Product Research 300

Roman Pichler

JANUARY 31, 2023

Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. An example for the latter would be a life cycle extension, for instance, by addressing a new market. Product Type : It’s clear what kind of product you want to offer, for example, mobile app on Android and iOS.

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Vision Differentiation Download Branding 225

Product Management University

JANUARY 23, 2017

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Don’t sweat it. But if you don’t ask, you don’t get.

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B2B Product Marketing Marketing Healthcare 133

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. Will it better serve an existing target group, or will it help you reach out to a new market or market segment ?

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Research Software Technical Review Technology Product Research 230

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

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Feedback Software Product Research Research Software Product Marketing 95

The Product Coalition

JUNE 14, 2020

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. This article has a short take on some of Zune’s shortcomings. The Zune Is Dead.

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Technical Review Marketing Data Visualization Analytic Tools 78

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

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Demo Agile Differentiation Product Research 191

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. For example, has the business strategy changed?

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Product Strategy Strategy Research Software Customer Experience 226

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions. Spending unnecessary time on R&D could imply lost revenue or losing the market altogether. I will also do away with the notion of a “Product.”

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Framework Reporting Tools Technical Review Systems Review 128

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Related Articles. Out with Product Marketing 1.0

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Customer Experience Reporting Tools Product Management Product Manager 130

Johanna Rothman

AUGUST 30, 2023

For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself. Now, how many of your offerings show your unique value, something that differentiates your work from other people's work? And write content about those offerings.

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Consulting Certifications Workshop Differentiation 85

UX Planet

FEBRUARY 19, 2024

In this article, we’ll delve into the importance of beginning the user experience journey by articulating the why behind a product and the superpowers users stand to gain from embracing it. Introduction I’ve learned that the foundation of exceptional user experiences lies in starting with why. Let’s get in touch.

UX 52

UX Differentiation Customer Experience User Experience 52

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

MARCH 25, 2024

Our article: Explains different SaaS valuation methods. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. You can estimate it based on market research.

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Feedback Software Analytic Tools Research Software Data Visualization 103

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

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Differentiation Books Strategy Product Strategy 120

The Product Coalition

AUGUST 12, 2023

Drawing inspiration from my experience as an engineer turned to product (yes, UX/UI are not my most robust suites), this article aims to demystify the application of Gestalt principles in visual design, providing product managers with insights to enhance their design-driven decisions and drive business results.

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Product Management Product Manager User Friction Management 122

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. In this article, we unlock the best ChatGPT prompts to elevate your product management process. 1: Perform market research Unmask your rivals with ChatGPT market research.

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ChatGPT Data Visualization Onboarding KPIs Research Software 102

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

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Demo Agile Differentiation Product Research 150

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 150

Demo Agile Differentiation Product Research 150

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. In this article, we explain: Why investing in AI in SaaS is a must. Nearly 85% of marketers now use AI to write content. This includes the SaaS industry too.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Reporting Tools 69

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.

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Product Management Product Manager Product Research User Testing 275

Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition.

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Research Software User Testing Feedback Software Customer Experience 220

Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Focusing on a competitive differentiator.

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User Testing Feedback Software Research Software Customer Experience 109

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. In this article, you’ll evaluate different SaaS growth models. Differentiated SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. This means that whatever they work on isn’t always aligned with customer or market needs.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? In market segmentation, you’re trying to understand the opportunity, challenges, and advantages of taking any particular position in the market. Start early.

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User Testing Marketing Research Software Product Research 62

The Product Coalition

MARCH 23, 2022

The article discusses an approach to solving the “Cheaper/Faster/Better” problem from the lens of Vertical Integration. I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 138

Startups Fractional CTO Technical Review Software Review 138

Haines-Group

DECEMBER 28, 2023

Our analyses also show that at the higher end of the range for this option (95th%ile) 11–12 interviews might be needed…” This means that with as few as 6 interviews you can learn 80% of what you’d learn had you interviewed everyone in your market, and 11 or so will reveal virtually everything.

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

Userpilot

APRIL 22, 2024

This article aims to simplify feature analysis. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Niche features can be a powerful differentiator and build loyalty within that particular audience. We cover: Types of product features.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Weak Development Team 92