ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 105

User Testing Startups Product Research Testing 105

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. but nothing around how to measure it.

User Testing 173

User Testing Product Research Product Marketing Customer Feedback 173

freshtrax

NOVEMBER 9, 2023

Original Article Published in Japanese on Aug 03, 2023. Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022. The market size of climate tech in the U.S. Climate-tech market forecast ( Reference.)

Technical Review 59

Technical Review Startups Data Visualization Systems Review 59

The Product Coalition

OCTOBER 12, 2020

This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. We’ll talk about how we handled it with all the stakeholders (investors and team) in the next article. With our previous product, we would give you 20% more data for better analytics and marketing ROI calculations.

Startups 172

Startups Data Visualization KPI Analytic Tools 172

The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions.

User Testing 138

User Testing Books Product Marketing Marketing 138

The Product Coalition

JULY 28, 2022

Nimble young businesses, who live by the Lean Startup approach of building, measuring, and learning, move from nothing to a product customers love in what appears, from an established company perspective at least, virtually no time. Startups practice the lean methodology to avoid spending time on things that won’t deliver value.

Data Visualization 117

Data Visualization Startups Customer Experience User Testing 117

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. Brand marketing is great, but it should be layered on later. But it’s not a real lever. It’s great!

User Testing 102

User Testing Branding Startups Customer Experience 102

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

Analytic Tools 125

Analytic Tools Research Software Startups Development 125

freshtrax

OCTOBER 7, 2021

Unicorn status is a goal for many companies around the world and in this article, we will share which Japanese companies have achieved this status. The company must be a private company (not listed on any public markets). What is certain is that these companies are definitely some of the leading startups in Japan. billion USD.

Startups 116

Startups Research Software Transportation Entertainment 116

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. Level up your growth marketing by booking a demo.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 52

User Testing Startups Product Research Testing 52

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

The Product Coalition

SEPTEMBER 14, 2022

Affiliate marketing is a method by wherever publishers earn a commission by promoting a product or service created by another merchant or publicist. Affiliate programs are sometimes liberating to be a part of; therefore, you don’t have to be compelled to worry about high startup prices. All of the cases still exist these days.

Marketing 103

Marketing Advertising Education Reference 103

The Product Coalition

APRIL 1, 2020

Most of us in the startup community have embraced the principles of Lean product development and MVPs. Despite this, most startups still flatline or fail after their MVP has been released. Startups are complex, so there’s many factors at play. This is precisely why growth curves for most startups are flat forever.

Startups 60

Startups User Testing Customer Experience Product Research 60

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Since I want this article to be tactically useful for you, here are some snippets of good portfolios I’ve seen. This is pretty intuitive, which is okay. Easy to read.

User Testing 129

User Testing Startups B2C Product Research 129

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit. Source: Google Play Perhaps this product idea could have been successful and maybe the market was not ready.

User Testing 134

User Testing Product Marketing Research Software Marketing 134

The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. What is included in a market requirements document (MRD)?

Document 129

Document Research Software Analytic Tools Marketing 129

freshtrax

JULY 16, 2019

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Related article? 1 USD = 100 JPY.

Research Software 91

Research Software Reporting Tools Startups Data Visualization 91

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 128

User Testing Product Marketing Marketing Customer Experience 128

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. The stakes are exceptionally high for startups, where a misfit in the product team can have significant repercussions. In product management , it’s crucial to discern genuine expertise from merely holding a job title.

Data Visualization 132

Data Visualization Analytic Tools Research Software Feedback Software 132

Bain Public

MARCH 21, 2020

Here’s a list of our product-centric articles that got syndicated across publishers judged to be the best representative of Product Management thinking. Originally published on The Startup The case for rotating though products Empathy is the mother of all product roadmaps. -. A Guide to Narrowing your Focus.

Article 52

Article User Testing Product Management Product Manager 52

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Nulab

FEBRUARY 10, 2020

And even if what you’re selling or trying to promote is quite unique, someone with a less original product can still outsell you if they are better at marketing themselves or driving traffic to their site. That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 97

User Testing Product Research Product Marketing Customer Feedback 97

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 147

User Testing Product Research Product Marketing Customer Experience 147

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

JANUARY 21, 2020

Why you should work at a StartUp: Clarifying Reasons The number of people looking for jobs at StartUps has been growing year after year in the last decade, a modest number of students are already planning to work in this type of company since the early years of the University.

Startups 78

Startups User Testing Customer Experience Data Visualization 78

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Hutwork

MARCH 9, 2018

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Hackernoon published Wayne Chang’s seminal article on user experience.

Article 82

Article Feedback Software Research Software User Testing 82

The Product Coalition

JUNE 14, 2020

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

The Product Coalition

MAY 6, 2021

In the battle for user attention, it is crucial to know what features and elements are relevant and up-to-date for startup mobile app development now. Big Sur OS with 3D graphics was released by Apple in November, 2020 Overall, the visual style of major companies could be a reference point for mobile apps for startups. Let’s reinforce!

Research Software 93

Research Software UX Startups User Testing 93

The Review by First Round

FEBRUARY 10, 2022

In today’s conversation, we dive deep into how startups can get international expansion right. They’re now in 15 markets, with over 700 employees in 10 offices around the world. To help mitigate the effects, Max shares how he’s implemented the concepts from the First Round Review article on “Giving away your Legos.”

Startups 52

Startups Branding Article Strategy 52

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. This article is a review of a newbie platform, Ubercircle. The roles of sales and marketing will be in helping potential users identify the products and the product will take care of the rest.

Research Software 91

Research Software Reporting Tools Startups Customer Experience 91