ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

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Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

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Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

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freshtrax

FEBRUARY 28, 2024

The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.

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Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Additionally, such a vision is hardly inspiring. Cause : A confusion about what an effective product vision is.

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Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place. Step 3: Add Health Indicators. But it is not enough.

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UX Planet

FEBRUARY 13, 2024

Wikipedia defines Production Artists as: “…a technical and creative position in a creative profession. The job title originated at advertising agencies , assigning what was known as paste-up work (now prepress production) to the position. The Agencies I worked for (prior to 2010), usually had what were called Production Artists.

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Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Do I need a Product Vision and a Product Strategy?

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Roman Pichler

APRIL 13, 2021

Listen to this article: [link]. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place.

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UX Planet

FEBRUARY 25, 2024

This article will help you figure out where to spend your $20 per month and whether is it even worth it. Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi there, It’s [Your Name] here. Do you want to see how?

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Userpilot

MARCH 25, 2024

Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. As the name suggests, SaaS valuation is the process of establishing how much your SaaS company is worth – and how much it may be worth in the future. Covers common valuation mistakes.

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The Product Coalition

NOVEMBER 30, 2022

After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common. At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS.

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UX Studio

APRIL 19, 2024

Home page Both websites start with an almost full-screen “most recent” article or video. Real Madrid shows content using the same cards throughout the page for articles but does not always include section headings, making it difficult to determine which category these articles/videos belong to. Let the battle begin!

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The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

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The Product Coalition

FEBRUARY 7, 2022

Snapchat, Burbn( former name of Instagram), Paypal, Dropbox, Airbnb, Facebook are a few names that initially grow massively through growth hacking. The approach keeps the cost of acquisition ( CAC) low, and thus, overall affects gross margin positively. I hope you enjoyed reading the article.

Customer Experience 158

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Roman Pichler

JUNE 1, 2020

While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power.

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Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Finding user problems. Writing epics and stories. Cranking user stories through the agile factory.

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Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Let’s get started.

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The Product Coalition

OCTOBER 11, 2022

The spectrum of the position ranges from the strategic level to the communication level. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

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Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed.

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. Just apply.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

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Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016. NOTE: He also addressed this same topic in his book of a similar name, The Rise and Fall of Strategic Planning ). Dear Strategy: Episode 060. ###.

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The Product Coalition

DECEMBER 23, 2022

We drive product direction, define strategy and (sometimes) marketing, and everything in-between. Perhaps some may think our work is too abstract or conceptual, or that our position could be replaced by a dev lead. About Me My name is Kasey, AKA J.X. Fu (pen name). Now on paper, it’s easy to explain what PMs do.

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Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name. People love the sound of their name, so have your customer support team address customers by name in their interactions.

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The Product Manager Coach Blog

JANUARY 23, 2024

This transition period is crucial, and navigating it successfully requires an awareness of common pitfalls and the strategies to avoid them. In this article, I’ll share insights from this program, offering a glimpse into the pitfalls you might face and how to navigate them effectively.

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Product Management University

OCTOBER 6, 2020

Product led growth is the consumerization of the B2B go-to-market model and it’s incredibly attractive for countless reasons, namely because it all but eliminates the buying and adoption cycle. They’ll also be in a stronger position to lead than they’ve ever been. Related Articles. But here’s the thing.

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The Product Coalition

DECEMBER 11, 2020

And that talent extended to the content, with big names like Liam Hemsworth, Chrissy Teigan, Adam Devine, Joe Jonas, and Idris Elba…just to name a few. Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic.

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Userpilot

JULY 13, 2022

In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Userpilot publishes well-researched and in-depth articles on all aspects of product management including product growth, retention, and adoption. Do you follow any product manager blogs?

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Userpilot

APRIL 24, 2024

In this article, we explain: Why investing in AI in SaaS is a must. This enables SaaS teams to adjust strategies promptly for optimal performance. Articles, social media posts, ad copy, landing pages , in-app microcopy – you name it. And differentiate between positive, neutral, and negative feedback.

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The Product Coalition

JULY 28, 2022

This article will provide a mental model with tools to help organizations of any age and size to focus on what matters and get to the answer faster. As a side note, I am here referring to products, but the same steps can be applied to services, companies, go-to-market strategies, geographical expansions, and much more.

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Intercom, Inc.

FEBRUARY 1, 2022

Recognizing your customers by name should be customary – but recognizing their individual needs and wants is where your support can really stand out. FAQs and how-to articles for the novice. Best practice guides and troubleshooting articles for the proficient. Are these tools still relevant to our strategy?

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Userpilot

JANUARY 16, 2024

In this article, we unlock the best ChatGPT prompts to elevate your product management process. Use ChatGPT as a brainstorming partner for product ideas , feature ideas, product names, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. create content, and more.

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Userpilot

AUGUST 18, 2022

In this article, we go over how to drive customer advocacy and also include strategies to improve customer retention and loyalty. Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you. Celebrate moments where their input led to positive change.

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The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it! Good luck in your new position! Here are my tips for getting your job off to a great start.

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Userpilot

JANUARY 11, 2024

Only ask for necessary information, such as the user’s name, email address, etc. Mercury requests the company’s name and the user’s role. As part of your onboarding strategies, automation helps customers get information on demand, eliminating friction. Request the bare minimum data necessary for registration.

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Userpilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. There are two main types of churn, namely, customer churn and revenue churn. Wondering how churn rate vs retention rate are different?

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