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What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? This obviously reflected as a failure to deliver on part of the engineering team. THE CHALLENGE. THE CAUSE.
Product development roles and “product” as a discipline are rapidly evolving within technology companies. Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.
How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall? Being a product manager in a B2B service company, the question was particularly difficult to answer. Some of them are good, and some of them are bad.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Her throughline? Theyre problem-solvers.
Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.
What about stepping up to lead a team while a coworker is out on leave or joining a new team and having to earn their trust in less than a month? . Using existing behavioral and habit formation research, I developed and employed a simple and effective framework. Have you ever had to talk a difficult customer down from the ledge?
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Yet it’s the first KPI proposed by many exec teams.
Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. A product feedback loop keeps software teams close to their customers.
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .
A company that practices aspirational product management is one that values experimentation and customer research, and continuously integrates those learnings into the product development process to create a valuable product. A company that does it right will have lots of experimentation built into the development process.
While your product managers use our analytics reports to track product usage, your engineering teams can use our session replays to uncover bugs, and your customer support team may use our in-app help center feature to offer self-service and reduce support tickets. Userpilot is perfect for non-technical teams.
The challenge to the product managers is to translate these into a more functional plan for our engineering team. We perceive strategy from the management as the gospel – Usually the opposite, a good leadership team usually expects the individual contributors to provide iterative feedback. Simple task, right? First Attempt.
Without consistent tracking, brands risk: Missing shifts in market dynamics Misalignment with evolving customer expectations Inability to defend against competitive threats Weak ROI justification for marketing efforts Who needs brand health tracking? campaign planning, market entry, customer segmentation).
She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. First, how can product managers establish processes to enable their teams to succeed? 6:10] Tell us more about processes to help our teams succeed.
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? What’s Enterprise? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Unstated B2C Assumptions. And will soon forget us.).
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
Welcome to JEDI Training for Continuous Discovery Teams. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world.
Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.”
That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.
I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. Let’s call it the software development deli counter problem.
Want to advance your career in mobile product management or find top talent for your team? In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be a BAD fit for this job?
Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity.
Want to advance your career in product management or find top talent for your team? Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Who would be a bad fit for this job?
The Chaos of Current Software Pricing The reality of B2B software pricing for many companies looks like a chaotic “blood splatter” of deals landing at wildly different net prices. Make it part of your product development lifecycle. This has ethical and legal risks and sets a bad internal precedent.
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That There’s something more systematic here.
Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time. Sales
This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.
And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.
Want to advance your career in product management or find top talent for your team? Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Who would be a bad fit for this job?
As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. So instead of relying on the dev team, why not try a Userpilot demo to see how you can improve adoption without coding?
Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.
Im looking at you, in-house enterprise solutions. Last but not least, in customer-oriented and agile teams, decision-making criteria are often narrowed down for efficiency to a single question: What business value does this bring to the customer? Which, for some products, can be an extremely costlyif not impossibleendeavour.
All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?
Im proposing a well-rounded model of specialization (beyond T-shaped, etc) that encompasses not just craft but also domain expertise (and more), as traditionally non-technical industrieslike healthcare, education, and governmentgrow their technical teams.
Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. There’s a tired stereotype that assumes that sales and marketing teams have competing priorities – and, in turn – don’t get along. Ultimately, that leads to churn.
In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round).
Meta is looking for an Operations leader to join the Product Data Operations (PDO) team. As a Manager on the PDO GenAI team, you will be responsible for managing a team of Project Managers to supply product teams with critical data and data labeling for Meta’s GenAI products. Who would be a BAD fit for this job?
In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round).
It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Iterate the product based on feedback. Only now is it time to demo!
Younger or smaller companies particularly those without formal research teams often fall in the lowest budget category, investing only enough to conduct limited testing or outsource one-off studies. On the other hand, companies with dedicated research teams or integrated research operations are more likely to invest six figures or more.
Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue. Or IMHO, software product companies are fundamentally different from software services/outsourcing/custom development companies. Said
There are several reasons for a product team to consolidate its products. Let’s say your company sells enterprise SaaS solutions. That gives your enterprise buyer the chance to pick and choose. Again, imagine you sell B2B software tools. Do we want to retire some of our older or underperforming products?
Small SaaS businesses typically go for a 5-7% rate, while enterprise businesses maintain churn rates of less than 5%. Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Bad user experience. Bad customer support. What is a good churn rate? Product price.
Are buzzwords bad? Furthermore, once the buzzword dialog gets rolling, it’s contagious, and before you know it you’ve developed your own internal code language that’s impossible for others to decipher. Your sales team will be more efficient with our solution. Buzzwords vs. Plain Simple English.
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