Product Talk

MAY 13, 2020

Business outcomes are often assigned to product teams because they give executives and investors language to track their progress. Examples of business outcomes include: Grow revenue. Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%,

User Testing 147

User Testing Product Research Product Marketing Testing 147

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. See Trello’s example.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure. Reachability.

User Testing 148

User Testing Product Research Product Marketing Testing 148

Product Management University

SEPTEMBER 20, 2021

The difference between aspirin and other pain relievers is analogous to what many B2B solution providers do. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Related Articles.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Product Marketing 130

Product Marketing Roadmap Marketing B2B 130

Product Management University

JANUARY 3, 2023

Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. In this post, we’ll explain how to create a sales demo script, cover some of the questions we frequently hear, and provide an example demo script. What is a B2B Sales Demo Script? Be personable and friendly.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! In the nursing department example, staffing and scheduling issues speak to the nurse managers.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Lenny Rachitsky

APRIL 11, 2024

He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. Likely a pre-seed or seed-stage company.

User Testing 126

User Testing Framework Product Marketing Marketing 126

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? Instacart, for example, uses “weekly number of new users completing their first order” (ie getting to the Activation point). In other words, define what brings more value to users and makes your product sticky.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Who is it designed for?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 143

User Testing Document Product Marketing Marketing 143

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation?

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. Let’s explore: What a persona is and its importance in product management. User persona example.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. You’re looking for details.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Guy

FEBRUARY 3, 2019

For example, when I started writing my interview script, I crafted questions to pinpoint my customers’ “first thought/identification of an unmet need.” John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. Jason Evanish, How To Do a Jobs To Be Done Interview. About John Kresse.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Product Innovation Educators

JUNE 7, 2021

For example, measure leads converted, renewals, or word-of-mouth referrals. 19:59] What is an example of using OKRs? Suppose we have a small B2B company, and we want to grow, but we’re getting distracted from the real problems. If you’re moving into a new market, run lots of experiments to test hypotheses.

Books 220

Books User Testing Magazine Weak Development Team 220

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 3 Steps to Connect the Dots.

Product Marketing 100

Product Marketing Marketing B2B Vision 100

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Product Management University

MAY 22, 2017

It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals. For example, if your target customers are car washes, they all want to “wash more cars at a higher-average price per wash.”.

Product Marketing 113

Product Marketing Customer Experience Customer Feedback Marketing 113

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Intercom, Inc.

JUNE 10, 2020

I’m nearly 20 years into my career, and I’ve yet to meet a great PM or Designer without strong Product Judgment. Here are examples of Product Judgment: Roadmapping : When faced with two competing feature ideas, the person with great product judgment can accurately predict which one will be better for customers.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Software adoption curve. Innovators. Innovators (2.5%

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223