Intercom, Inc.

AUGUST 27, 2018

Details like use case and a prospect’s fit for our solution help us prioritize our deals. You can try dragging both across the finish, but even the best salesperson can’t persuade a prospect to buy a solution and use it if it’s not a good fit. For inbound leads I tailor the question to ask, “What drove you to request a demo?”

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

BrainMates

SEPTEMBER 19, 2022

When you think about the workforce sector you might not immediately see how product fits into the equation. We must listen and adapt to what real ‘value’ is to our customers and try to anticipate and deliver it. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. Max is a proponent of combining old-school techniques with new tools like using messengers to catch potential customers when they visit your site looking for a specific answer. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

The Product Coalition

JULY 8, 2019

The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. Back then, Customer Success sounded cool, and more companies started to adopt the role. And the first test of Product-Market fit is when new users are exposed to your product for the first time.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Excerpt from “ Hire a Head of Sales.”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

The Product Coalition

APRIL 14, 2020

Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization. Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³.

Banking 78

Banking Research Software User Testing Customer Experience 78

Intercom, Inc.

APRIL 9, 2020

It’s the perfect storm that produces a swell of people who need to get in touch with customer support. In the midst of such a surge, it’s essential to get customers’ issues resolved quickly. Assisting both customers and support staff by offering predictive suggestions. But others might need more direct answers.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

NOVEMBER 5, 2019

I think it’s something we’ve had to think a lot about as well as, as we segment our customers. We do some interesting things and just go shopping to test out how quickly competitors will get back to leads And you’d be shocked at how fast some people are. Dave: Yeah. What type of experience do they want to have?

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. We are a world that loves consuming content.

Research Software 66

Research Software User Testing Outbound Marketing 66

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. According to Recurly , the average customer churn rate for SaaS is 4.79%.

Research Software 96

Research Software Analytic Tools B2B Reporting Tools 96

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119