Mironov Consulting

JUNE 30, 2017

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. Let’s call it the software development deli counter problem.

Software Development 96

Software Development Software Developers Reporting Tools Software Review 96

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. It’s a complex platform that allows teams to stay in touch and there are a lot of possibilities for integration beyond that,” says Ellen. Tweet This. This was a major win for Ellen.

Product Research 306

Product Research User Testing Engineering Testing 306

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

Agile 195

Agile Startups Technical Review Software Review 195

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Let’s bid on that, and as sign just a few folks from core development if we win.”).

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Innovation Educators

JULY 17, 2023

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Show the customer something in the first three weeks of development and repeat every four weeks. It’s a combination of IT software and LEGO blocks.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. High churn may signal poor cultural or linguistic alignment. Review competitor apps for languages supported.

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era. Building non-gaming VR experiences.

Weak Development Team 141

Weak Development Team Development Feedback Software User Testing 141

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A billable).  Building

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Product Innovation Educators

AUGUST 14, 2023

I founded Prodify so my team and I can help companies by sharing knowledge from our previous experiences. It’s not because they’re bad at what they do. Often the senior leadership team thinks they talk about strategy a lot, but the employees under them don’t understand the strategy.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. In Marketing, in Product, in Operations… test, learn, test again. Take Stock Regularly.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Iterate the product based on feedback.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. However, there are good and bad ways to approach this tactic. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.)

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Intercom, Inc.

JANUARY 5, 2022

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with Customer Development.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

JANUARY 27, 2022

That means you shouldn’t aim for zero churn but to drive revenue up to a point where it surpasses the amount you lose due to churn. Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Customer and revenue churn are the 2 types of product churn.

Feedback Software 98

Feedback Software Analytic Tools User Testing Onboarding KPIs 98

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One On either side, it’s easy to assume bad intent or have this get personal.  Almost

Customer Experience 124

Customer Experience Software Review User Testing Technical Review 124

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Given our limited resources, we shifted our business development focus to emphasize these companies. Don’t Abandon the Basics. They were buying, and we just wanted to just sell, baby.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Long Sales Cycles, Weak Attribution, Few Data Points. What’s Enterprise?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

FEBRUARY 9, 2025

The new layout felt confusing, frustration spread, and app review scores took a hit. Many product teams fall into the same trapmistaking engagement for success. However, without qualitative feedback and behavioral insights, teams risk misreading signals, leading to frustration and churn. The problem?

Data Visualization 52

Data Visualization Customer Feedback User Testing Product Research 52

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. Paul reads data through beautiful charts but Paul has a very hard time predicting what to develop next just by looking at past datasets. However, there are a couple of issues for any product-oriented professional will quickly notice.

Feedback Software 117

Feedback Software User Testing Customer Feedback Data Visualization 117

The Product Coalition

MARCH 22, 2021

In the startup world, making software user-friendly and easy to use has become a real trend lately. These fields include web design, mobile app development, SaaS, and even B2B products. With a relatively small team based in Omsk, southwestern Siberia, Purrweb has compiled an impressive portfolio. and Facebook.

UX 136

UX Research Software Feedback Software User Testing 136

Userpilot

JANUARY 27, 2021

What about software solutions they have to review based only on a single web page? The Map My Growth team surveyed 98 professionals currently looking for a B2B SaaS solution and used their feedback to compile a list of best practices to better communicate the ease of use. Simplifying software use for all ages.

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Mironov Consulting

FEBRUARY 28, 2024

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.    Probably only 10 lines of code.   Now.

Reporting Tools 105

Reporting Tools Software Review Weak Development Team Technical Review 105

The Product Coalition

DECEMBER 8, 2018

The Basics Put simply, a roadmap is a living document that shows how you plan to develop your product. So it seems the vast majority of SaaS companies only allow team members to view the roadmap, even if most employees don’t actually use it. Enabling your internal teams to access and use the roadmap should be the minimum.

Feedback Software 77

Feedback Software Research Software B2B Roadmap 77

Userpilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot. Then, collect direct customer feedback with in-app surveys.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

ProductPlan

JANUARY 28, 2022

There are several reasons for a product team to consolidate its products. Again, imagine you sell B2B software tools. If you decide that consolidating products will benefit your company, you’ll need to develop the right strategy to execute the plan. Do we want to retire some of our older or underperforming products?

Research Software 94

Research Software Weak Development Team Customer Experience User Testing 94

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. An MQL is primarily a sales-ready contact but is not yet ready for direct, one-on-one attention from the sales team. Let’s dive in!

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

MAY 14, 2019

“Successfully managing complex sales requires a different level of visibility into your deals” To get visibility into large deals, I developed a visual framework – which I call the Agile Arrow – that applies popular project management principles to the work that we do as salespeople. 2 critical security and compliance inquiries.

Data Visualization 147

Data Visualization Agile Framework Weak Development Team 147

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design. What is concept testing and how can it help accelerate your product-led growth ?

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

DECEMBER 22, 2021

This is partially due to the democratization of SaaS – with more and more contenders joining the market, great product and customer experience is not an option anymore – it’s what makes or breaks your product. You can improve the adoption of new and advanced features by adding a few (100% code-free!)

Analytic Tools 143

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 143

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105