B2C, Enterprise, Product Management and Product Manager

Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?

Product Management

Product Management Product Manager Data Visualization B2C

3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

User Testing

User Testing Customer Experience Product Management Product Manager

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

JULY 11, 2019

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

Education

Education Automotive B2C Product Management

Webinars

The Product Manager’s Guide to Optimizing DX for Systemic Impact

Understanding User Needs and Satisfying Them

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Leading the Development of Profitable and Sustainable Products

Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love

MORE WEBINARS

Differences between B2B and B2C products

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers.

B2C

B2C B2B Reporting Tools User Testing

Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. The ideal customer profile is big enterprise deals. For example. Limited free offerings.

Feedback Software

Feedback Software Analytic Tools Onboarding KPIs B2B

Defining Guidelines in Product Management

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management

Product Management Product Manager Research Software Feedback Software

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. This means a change in approach for product managers operating in startup and corporate environments. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise

Enterprise Startups Customer Experience Product Management

Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

User Testing

User Testing Research Software Feedback Software Analytic Tools

Creating An Enterprise SaaS Marketing Strategy

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise

Enterprise Strategy Marketing Outbound

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

AUGUST 23, 2016

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Enterprise

Enterprise Product Management Product Manager B2C

The Struggles of the B2B Software Product Manager

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B

B2B B2C Product Management Product Manager

Jobs to be Done Interview Tips for Product Managers

The Product Guy

FEBRUARY 3, 2019

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Jeremy Horn.

User Testing

User Testing Customer Feedback Product Management Product Manager

Podcast: Modern Job Hunt - From PM to Product Director

Mironov Consulting

FEBRUARY 7, 2024

I joined Ryan Fetterly's Modern Job Hunt podcast to talk about product management career paths, specifically moving from (individual contributor) product manager to Director/Group Product Manager/Leader.

Airlines

Airlines B2C Government Banking

Business Development vs. Product Management

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

Analytic Tools Research Software CTO Coach Development

The one thing every product manager should do is…

The Product Guy

JULY 12, 2018

Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten.

Customer Feedback

Customer Feedback User Testing Product Management Product Manager

Cultivating Relationships is Product Management

Feedback Loop

MAY 30, 2022

Ronke Majekodunmi is a senior product manager at PayPal.

Product Management

Product Management Product Manager Management Management

User Segmentation: The Best Tool Product Managers Can Deploy to Design Targeted Product Experiences

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . Commonly used in marketing, this may be more relevant for B2C products rather than B2B. .

Analytic Tools

Analytic Tools Customer Experience Data Visualization Customer Feedback

How I got my job in Product: Ashley Fidler, CPO

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. My job there was a hybrid of data science and technical product management. After a couple of years, I moved into the program management organisation. My Career Experience.

Research Software

Research Software B2C Artificial Inteligence Customer Experience

Product Professional, What to do?

The Product Guy

JULY 18, 2019

This evolution is a result of the value that Product brings to an organization looking to build or scale digital products. Product Management at scale has also evolved but at a slower pace. Larger product functions break down the PM function into Product Owners, Product Managers, and Project Managers.

Weak Development Team

Weak Development Team B2C Customer Experience Advertising

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events

Events Product Research User Testing Customer Feedback

The Value Assessment Framework (Part 2)

The Product Coalition

FEBRUARY 4, 2024

If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods. But while both could be considered enterprises, companies with 1,000 to 10,000 employees usually have very different needs than those with 10,000 employees and up.

Framework

Framework Reporting Tools Definition B2C

Rapid Prototyping for Product Managers

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

Analytic Tools Research Software CTO Coach Fractional CTO

Lying To Customers

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Roadmaps are shared.

User Testing

User Testing Customer Experience Weak Development Team Enterprise

A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Can you also highlight how why should D2C be preferable in this case over B2C? Candidate: D2C uses the power of the cloud catalogue and e-commerce to sell their products directly to end-users. Interviewer: Sure!

Data Visualization

Data Visualization User Testing Research Software Marketing

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? For example, maybe you want to start selling to larger enterprises.

Analytic Tools

Analytic Tools Customer Experience B2C Enterprise

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events

Events Product Research User Testing Customer Feedback

Building Meaningful Products is Product Management

Feedback Loop

JANUARY 9, 2023

Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage".

Product Management

Product Management Product Manager Branding Leadership

How I PM: Andrew Wynn, Product Manager at Looker and formerly Instacart

Amplitude

NOVEMBER 2, 2018

Andrew Wynn’s path to product management isn’t your typical story. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. Don’t rely on anybody else to get your data.

Data Visualization

Data Visualization Analytic Tools Technical Review Product Management

Human Relationships are Product Management

Feedback Loop

NOVEMBER 21, 2022

Jamin Brazil is managing director of HubUX for Voxpopme.

Product Management

Product Management Product Manager Management Management

Embracing Accessibility is Product Management

Feedback Loop

MAY 8, 2023

Jonas Klink is vice president of product and UX design for Thrive Market.

Product Management

Product Management Product Manager Management Management

Integrating Customer Feedback is Product Management

Feedback Loop

APRIL 3, 2023

Dan Erickson is the CEO and founder of Viable, which helps companies use AI to analyze customer feedback.

User Testing

User Testing Customer Feedback Product Management Product Manager

Is Wagile really that evil?

The Product Guy

APRIL 13, 2018

Guest Post by: Furqan Hameed (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Michael Robinson]. The same cannot be said about large and complex enterprises. Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. More About The Product Mentor.

Feedback Software

Feedback Software B2C Agile Software Developers

What Are Agile User Stories?

The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! Here’s everything you need to know about agile user stories for product managers. Are you interested in Product Management? What Are User Stories?

User Testing

User Testing Agile Customer Experience Certifications

Powerful Storytelling is Product Management

Feedback Loop

OCTOBER 10, 2022

Carmine Gallo is a communication coach and author with Gallo Communications Group.

Product Management

Product Management Product Manager Management Management

Are You Leveraging Your Customer’s First Experience with Your Product Effectively?

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Henry Rollins No one enjoys the pain of change.

Customer Experience

Customer Experience User Testing Data Visualization Analytic Tools

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C

B2C B2B User Testing Feedback Software

TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines

Product Innovation Educators

MAY 7, 2018

How product managers make the most of large teams and high-value customer relationships. A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building Products for the Enterprise. How the scale of enterprise customers impacts product work.

B2B

B2B Analytic Tools B2C Enterprise

The Growth Marketer Role in SaaS: All You Need to Know

Userpilot

OCTOBER 15, 2023

In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition. Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. Fuels team morale and ensures alignment with objectives and KPIs.

Analytic Tools

Analytic Tools Feedback Software Data Visualization User Testing