Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Management University

MAY 24, 2021

As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. This is where B2B and B2C product management completely diverge. Tier 2: Department Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

JULY 12, 2018

If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions. You then will have a list to test any beta products or to get feedback from when building prototypes or creating new product concepts. Sit with your Sales reps and hear first hand what clients are looking for.

Customer Feedback 258

Customer Feedback User Testing Product Management Product Manager 258

Intercom, Inc.

MARCH 13, 2019

In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. By starting at the higher end and expanding downmarket. Be ruthless.

Marketing 172

Marketing User Testing B2C Enterprise 172

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. As you test different ways to increase retention, be sure to keep an eye on what your metrics are saying.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

JANUARY 24, 2022

Can you also highlight how why should D2C be preferable in this case over B2C? Photo by Onur Binay on Unsplash Myth buster: While working in enterprise product companies PMs often think they don’t need to be data-driven & know the concepts of sizing, estimation, & metrics etc? Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Point prospects toward our strengths.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

APRIL 30, 2024

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. A PM with a good understanding of modern AI trends and needs, especially on the enterprise level. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Those with experience in enterprise-level AI platforms. Prior experience in SDLC project management and analysis, including scoping/timeline management, documenting use cases, process flows/swim lane diagrams, requirements, user acceptance testing, change management, etc.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 64

Enterprise User Testing Analytic Tools Research Software 64

Mironov Consulting

SEPTEMBER 14, 2020

CMOs know that marketing is more than redesigning logos or A/B testing email. </rant> I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. So my bias is to look for B2B/enterprise experience for B2B companies. And I almost never buy it.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

MARCH 24, 2025

In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Expertise in user testing , A/B testing, and rapid prototyping to validate engagement strategies. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

MARCH 30, 2025

Test different creatives: A/B test different ad formats, messaging, and visuals to see what resonates best with your audience. For B2C, TikTok and Instagram creators often drive the most impact. To achieve this, A/B testing helps you refine your strategy based on real user behavior. Offer commission-based incentives.

Research Software 62

Research Software User Testing Customer Experience Customer Feedback 62

The Product Coalition

MARCH 16, 2021

They’re among the first building blocks in the structure, which help break large jobs into smaller and more manageable tasks: Themes are the larger areas of the business (say, B2C and Enterprise for example). For example, serving as a basis for tests. This is important for many reasons.

User Testing 143

User Testing Agile Customer Experience Certifications 143

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. A/B and multivariate testing : Run experiments to improve the conversions of in-app messages. Conduct A/B tests in Userpilot. Respond.io – best customer communications software for B2C companies Respond.io

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Userpilot

APRIL 24, 2025

Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Achieved a 25% increase in engagement and 35% adoption growth through user-centric design, A/B testing, and cross-functional collaboration.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Intercom, Inc.

MAY 24, 2018

We believed that everything we were doing was a test or an experiment. We believed that everything we were doing was a test or an experiment, even selling a new use case, for example. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: Correct.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? ‘Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.

Agile 195

Agile Startups Technical Review Software Review 195

Melissa Perri

MAY 5, 2016

Testing products before you build them? This idea was prime for testing. In my particularly jaded company, a developer ended up creating a hack to test a new feature that broke every time someone went to use it. Write out these hypotheses on what you think will move the needle, and then design a Product Experiment to test it.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Userpilot

JUNE 10, 2024

The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Conduct A/B tests to optimize different versions of the onboarding process. For example, in one of our recent webinars , we offered our users tips on how to onboard enterprise customers.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 172

Technical Review Development Team Review Customer Experience User Testing 172

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? Process is important.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

OCTOBER 15, 2023

Rather than merely promoting a product or service, growth marketing dives deep, harnessing tools such as A/B testing , email marketing , SEO, and robust data analysis. This involves a lot of A/B testing, tweaking, and refining strategies based on data and insights to ensure customers stay engaged and loyal over time.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Mixpanel

OCTOBER 20, 2020

Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Intercom, Inc.

MARCH 8, 2018

Dan: I’ve been in enterprise sales now for 18 years. The only exception is some B2C work with financial services and insurance companies. In terms of trying to figure out the viability of a business while still working, use the time when you’re gainfully employed and getting an income to test content or the technology.

Research Software 187

Research Software Feedback Software Reporting Tools User Testing 187

Userpilot

AUGUST 30, 2021

A/B testing in-app experiments to improve engagemen t. They offer personalized payment plans for enterprises but their business plans start from $995 per month. An enterprise plan for businesses that need priority support is also available for $749 a month. Identify the Aha! Capterra: 4.4/5 3 – Mixpanel. Who is it for.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Second is simple A/B testing , typically used by product managers or conversion optimization managers. More A/B testing is better, right?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Usersnap

JULY 21, 2021

Possible starting points for B2C companies include TrustPilot, TestFreaks, and Amazon. Usability testing comes into play when there’s already a well-shaped product that could use a few final touches. Simply contact us and we’ll make sure that your enterprise stays one step ahead of your competition.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98