Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Trend analysis in Userpilot.

User Testing 80

User Testing Product Research Research Software Data Visualization 80

Product Talk

MAY 13, 2020

For another example, let’s imagine a product team working on a B2C subscription product. This product team will have fewer clear signals because the events and decision to renew or not renew is made infrequently and could be the result of both in-product and out-of-product factors.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Teams also like to choose a name for their product personas and even add photos.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

The Product Coalition

DECEMBER 31, 2023

It’s not like things have changed dramatically, or a specific event occurred that led to us breaking up. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B). What was it that wasn’t working?

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

JUNE 30, 2021

From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. Multiple new platforms provide better features at an affordable rate.

Technical Review 89

Technical Review Systems Review Analytic Tools Embedded Analytics 89

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. Short on time? We tend to try to find a metric that can represent some type of value. .

Research Software 243

Research Software Technology Telecommunications User Testing 243

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Supporting this trend are the event organizers curating million-dollar events to serve and benefit this community. A good mix of attendees from B2B and B2C software technology companies.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. You need to understand that an enterprise usually has different needs compared to an SMB: SOC 2 type compliance and priority support and robust SLAs just to name a few. Pair that with in-app communication and you’ve got a pretty good marketing strategy.

Enterprise 90

Enterprise Strategy Marketing Outbound 90

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News. Traditional B2B or B2C or B2B2C marketing won’t work on developers.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? We are now between the growth and the scale, based on the different markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mixpanel

OCTOBER 20, 2020

And in properly instrumented applications, each of those steps is an “event” that is recorded with all of the relevant details. The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, a class takes about 6 to 8 hours, and the participants build a clickable prototype of a team-event organization app. These are my lessons learned on becoming agile as a fast-growing startup and what anti-patterns to avoid at all costs.

Agile 177

Agile Startups Technical Review Software Review 177

The Product Coalition

MAY 24, 2018

Spread across the Asia and Pacific region, they not only have day jobs in product management, but also often write blogs, teach, and/or organise events for the community. If you seek inspiration, look no further: Adrienne Tan is one of the biggest names in product in Australia. Who else should be added to this list?

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Mironov Consulting

FEBRUARY 6, 2020

These often come from visible, credible consumer tech companies with household names and high transaction volumes. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Crawling through real events and real timelines helps highlight real issues. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

DECEMBER 21, 2021

In February 2021 Intercom’s CEO Karen Peacock and recently appointed CRO Leandra Fishman spoke at an internal staff event event and we wanted to share some of the highlights with you. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. So I think that’s where B2C has a much higher level of impact than B2B.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Gainsight

APRIL 17, 2019

Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. While planning an event.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. Then pick two or three activation events for each user segment. And build interactive walkthrough experiences to guide users to the activation event. Sample interactive walkthrough to an activation event. This is usually done through a free trial or freemium model.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

FEBRUARY 23, 2022

In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. How Much You Charge Whether this question is easy-peasy or makes you sweat shows how much attention you’ve put into Step 1, namely researching your customer’s willingness to pay. One is commonly called crossing the chasm.

User Testing 127

User Testing Research Software Customer Experience Product Research 127

Userpilot

JUNE 19, 2020

It’s hard to name a SaaS product that doesn’t let you have a free trial. If you want some numbers, our research found that : 73% of B2C SaaS products were freemium. Contextual onboarding works by using custom events. Here’s why… How does product experience affect retention?

Customer Experience 52

Customer Experience Research Software User Testing Product Research 52

Intercom, Inc.

NOVEMBER 11, 2021

I’d love to hear about the framework the title is named after. Anytime somebody reaches for a video game or a B2C app or a B2B SaaS offering or any sort of digital “good”, they are seeking some sense of resolution in their life. Value Paths: a framework for sustainable growth. So what’s it all about?

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

FEBRUARY 20, 2020

Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. Communicating with the user outside the app – e.g. through emails trigerred by in-app events. Likewise, the final push to purchase isn’t really down to marketing either.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

Userpilot

FEBRUARY 20, 2020

Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. Communicating with the user outside the app – e.g. through emails trigerred by in-app events. Likewise, the final push to purchase isn’t really down to marketing either.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61

Business of Software Conference

NOVEMBER 26, 2018

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Anyway, my name is Rahul. Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You can also segment your users based on the key actions they perform in-app via custom events or feature tags. These come down to the type of free trial you are using, the complexity of your product, your audience (B2C vs. B2B), and how much you focus on onboarding.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

Business of Software Conference

JUNE 5, 2019

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? He called the system the on-line system which proves he’s a great engineer, cause that’s a dumb name. April Dunford UK Book Launch Tour BoS USA 2019. Unsubscribe anytime.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Intercom, Inc.

JULY 9, 2020

Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. This is how I think about marketplaces and B2C companies in general is you really want to hone in on what would be valuable to the user.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

JANUARY 20, 2022

It’s visceral” I’m going to name two companies, and I’ll just say, as a side note, I know both of these companies obsess about speed, even though I’m about to say they don’t have to as much. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

JUNE 19, 2020

It’s hard to name a SaaS product that doesn’t let you have a free trial. If you want some numbers, our research found that : 73% of B2C SaaS products were freemium. Contextual onboarding works by using custom events. Here’s why… How does product experience affect retention?

Customer Experience 57

Customer Experience Research Software User Testing Product Research 57

Userpilot

MARCH 16, 2023

These pages can also be used to announce new features , promote events, generate leads, or capture emails for a mailing list. You’ll notice that the company name and CTA use colors that aren’t prominent on the page. Unlike a home page, a landing page is laser-focused on a single goal, use case, or target persona.

Feedback Software 84

Feedback Software Reporting Tools Embedded Analytics User Friction 84

Gainsight

DECEMBER 5, 2019

I recently had a fun/not-fun experience with one of the big event ticketing companies. Love them or hate them (hi, Taylor Swift), you kind of have to use this sort of company for most sporting events. Every time I logged in, I got the same “Welcome to [company name]” pop-up in the app. Why do I bring this up?

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

Userpilot

MAY 19, 2021

Conferences/events. They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. The burgeoning media brand is also involved in events, a podcast, and paid content products. Here are the best outbound channels in 2021. Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119