Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Coalition

DECEMBER 10, 2023

Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. This isn’t just a tool; it’s your personal coach for tailoring the JTBD framework to meet your unique needs. The JTBD framework is an approach that shifts the focus from products to the customer’s needs.

User Testing 122

User Testing Product Research Customer Experience Customer Feedback 122

The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics. They are crucial in crafting policies and frameworks that shape the organization’s approach to product development.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. The reason is that Winner Takes All Dynamic is not so strong in online dating such as it is in other markets.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. This is particularly important when you’re product-led. With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Harnessing the Power of Community The narrative transcends mere theoretical frameworks and delves into the practical aspects of fostering a successful community.

Customer Experience 52

Customer Experience B2C B2B Books 52

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A Go-to-market strategy that meets the threshold where senior living homes would collaborate with a startup.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. At this stage, they did a “design spot check,” which involved pulling in customer success and marketing partners to get their feedback.

Product Research 236

Product Research Onboarding KPIs Feedback Software User Testing 236

Userpilot

APRIL 18, 2024

They can help you understand how to target your marketing better to increase product engagement and usage. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments. Its purpose is to assess market viability. Looking for the best customer segmentation examples?

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Customer Experience 77

The Product Coalition

JUNE 17, 2019

At some point, I discovered a few frameworks out there, but none of them felt like they thoroughly answered the need to account for the key skills of Product Management, particularly those working in the digital arena. Another part of it is whether the Product Manager is working on B2C, B2B, or technical products.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

OCTOBER 5, 2021

It is essential you consider and assess against great frameworks, use more than one as each may highlight different issues or areas for growth. Are the right mindsets promoted by the frameworks used and organisational structure? Conflicts and items that are not being managed can be readily identified by mapping roles to the framework.

Weak Development Team 150

Weak Development Team Reporting Tools Research Software Feedback Software 150

Userpilot

MARCH 24, 2024

Use the SMART goal-setting framework when defining your objectives and building user flow charts. The SMART goal framework indicates that each goal should be Specific, Measurable, Achievable, Relevant, and Time-bound. ” The SMART goal-setting framework. ” The SMART goal-setting framework.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools User Testing 90

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics? – McKinsey.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. You need a framework for looking at potential revenue and business development to help you decide whether it is worth building the requirements. They may be able to provide market insight, displace incumbent competitors, and actually enforce change in the organisation.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

Userpilot

MARCH 15, 2022

Product growth is a go-to-market strategy that a product manager uses to acquire, activate , convert , and retain customers. You can measure product growth using the pirate metrics framework , North Star Metric , and/or HEART framework. There has been a rising demand for self-served support among B2B and B2C customers.

Onboarding KPIs 83

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 83

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . A decision making framework that I use is. Knowing their differentiating capabilities can help you capture market share away from your competitors. . Clear Benefits: FBL’s provide higher confidence for large releases.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Intercom, Inc.

NOVEMBER 11, 2021

We’re here to find out more about his new product design framework — they call it Value Paths — for healthy, sustainable growth. Over the years, Samuel has realized the product you spend so much time marketing is just a path to help people solve a problem. Value Paths: a framework for sustainable growth.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Centercode

OCTOBER 28, 2020

While investing in marketing research, quality testing, user experience, and product analytics are essential to building a good product, delivering a great product requires getting it out of the lab and into the hands and environments of its future users. A more customer-centric culture driven by real-time insights from target audiences.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Fearless Product

JULY 10, 2019

Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Fearless Product

JULY 10, 2019

Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Fearless Product

JULY 10, 2019

Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. That means SaaS product and marketing teams need to shift their focus toward product adoption. Eric Keating, VP of Marketing at Appcues. A Framework for Driving Product Adoption.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

The Product Coalition

JULY 3, 2018

In my post today, I won’t attempt to show you exactly how to make the perfect Product Roadmap (mainly because I don’t believe such a thing exists), but rather the thought framework that I typically use when I’m creating a Product Roadmap. Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews.

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. It can mean that within your SMB target market, some need your product more than others. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 109

User Testing Customer Experience B2B Reference 109

Mixpanel

OCTOBER 20, 2020

Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago. How do I target users who are high spenders for my multi-channel marketing campaigns? Now, this is where things get fun for marketers (product managers, too, but we likely had their attention in the analysis section).

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. But that was my old job in edtech. About John Kresse.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Roadmunk

APRIL 3, 2018

There are lot of tools that come out in the market today that promote that type of linear thinking. It’s supposed to be a framework that helps you make decisions. I have to look at the market. Melissa: I always get this question about if my advice is applicable for B2B versus B2C.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Highlight: Ship outcomes, not just features, with the Product Impact Framework 3. Highlight: When You Should (and Shouldn’t) Outsource Your Marketing 11.

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Blog Data Visualization Product Management Product Manager 78