The Product Coalition

FEBRUARY 6, 2020

Another interesting point is while digital marketers complain about the lack of resources, content marketing budgets continue to grow steadily. A similar study on content marketing in B2C is also conducted annually, but the 2019 report has not yet been published.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

The Product Coalition

JANUARY 24, 2022

Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. TAM: The population of India is 1.4 Interviewer: Sure!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

MAY 27, 2025

A person who was focused on B2C products. Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs. He thrives in collaborative environments where product strategy intersects with go-to-market execution.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are even websites created specifically for enlisting user interview participants, cutting the efforts of researchers in half. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Through our research, we found that this was more than enough for 90% of our customer base. All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

APRIL 24, 2025

Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments. Boosted customer retention by 40% through market research and iteration on user-driven features.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Centercode

OCTOBER 28, 2020

While investing in marketing research, quality testing, user experience, and product analytics are essential to building a good product, delivering a great product requires getting it out of the lab and into the hands and environments of its future users. Centercode’s software solved all these challenges for me.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Userzoom

APRIL 21, 2020

After I finished my psychology degree, I worked in marketing, PR and events for a few years. This included working at a market research agency that did usability research. I ended up managing the usability program and then I started conducting research. How did you end up in your current UX role at William Hill?

User Testing 93

User Testing Research Software Product Research Data Visualization 93

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. Interested? If so, let’s dive in!

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Nulab

SEPTEMBER 22, 2021

It’s one of the most important decisions you can make and will form the foundation of your marketing strategy — so it’s important to give it plenty of care and attention. In fact, you shouldn’t enter the market until you’ve figured it out — so this bit should come before anything else. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

MARCH 9, 2020

Importance of Word of Mouth and Trust Word of Mouth is the most important driver of growth to online dating platforms since they all are B2C (business to client) models in need of a massive amount of users, most of the marketing channels costs are punitive (even more if you consider the high competition on this market right now?

Startups 84

Startups Marketing Reporting Tools Research Software 84

The Product HQ

JULY 1, 2024

Career Outlook for a B2B Product Manager B2B product managers have a similar career progression to B2C product managers. Meanwhile, B2C product managers have a wider focus because they focus on the product and have more experience with individual buyers. The difference comes in their focus.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

BrainMates

JUNE 25, 2020

For a business to consumer (B2C) Product this is also often the user. Developing a series of Scenarios for each of your target markets can be a fun creative and collaborative process. Gather information about your target markets from a number of sources. Define the target markets in the form of personas.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment.

User Testing 59

User Testing Research Software UX Webinar 59

Innovatemap

MARCH 18, 2021

People brought different needs (primarily D2C and B2C vs B2B SassS) than we saw in the Midwest, and that provided the opportunity to show our expertise in those markets and seek talent in those geographies as well. It just so happened that two of the talented members from the Innovatemap team had New York in mind.

B2C 52

B2C B2B Market Research Branding 52

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Benefits Competitive salary based on experience.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

B2B Product Management

DECEMBER 6, 2016

The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

MARCH 6, 2020

It differs – depending on the product development phase: market research, recruitment, team management, PR, marketing, business development or business analysis. I started helping some B2B companies, agencies and SaaS businesses, but I was still into B2C too. Then I went freelance.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The thing I love most about the world of work—or at least, my corner of it?

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The thing I love most about the world of work—or at least, my corner of it?

B2B 52

B2B User Testing Research Software Product Research 52

PMLesson's Ace the PM Interview

MAY 19, 2020

How would you change your marketing mix if you were selling a software or a hardware product? What about if it was B2C or B2B? Market and user insights The company looks to Product Marketing Managers to be a source of market and user insights.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

JUNE 19, 2024

For example, a B2B company might prioritize experience with business intelligence tools, while a B2C company might value a strong understanding of social media analytics. Use market research to stay ahead of industry trends and customer needs. Proven experience in customer insights, market research , or a similar role.

Data Visualization 40

Data Visualization Customer Feedback User Testing User Friction 40

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. When we routinely share readouts of our hypothesis, learning plan, market research, customer interviews, and usability studies with them, they better understand how all the information and data points have been incorporated into the outline in front of them.

Leadership 52

Leadership Product Management Product Manager User Testing 52

The Product HQ

JUNE 10, 2024

So B2B product managers must expose themselves to the outside world and conduct market research and evaluations for new products. User Base When a B2B product manager conceptualizes a new product, they need to ask questions according to user base or market size.

B2B 52

B2B Product Research User Testing Data Visualization 52

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction. ’ People don’t know what they want until you show it to them.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product HQ

FEBRUARY 6, 2023

Since market research is one of the pillars that form the major responsibilities of a senior product manager, a natural follow-up is to ask candidates how they pinpoint customer needs. Then, the sales and marketing teams run campaigns to generate interest, build awareness, and convert customers.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 126

Product Research User Testing Customer Experience Reporting Tools 126

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Alchemer Mobile

OCTOBER 18, 2024

Whether you’re surveying your customers, employees, or performing market research, surveys enable you to easily gather quantitative and qualitative feedback at scale. B2C surveys, for instance, perform better on weekends than B2B surveys (but only when optimized for mobile and generally still not as well as on weekdays.)

Product Research 177

Product Research Customer Experience User Testing Feedback Software 177

BrainMates

MAY 26, 2025

It is what helps you better understand the market expectations for your product. In B2C this may be respected reviewers or content creators. Customer feedback is the lifeblood of the introduction stage. Pay particular attention to customers that have broader access to an audience that trusts their referrals.

Product launches 40

Product launches User Testing Product Research Marketing 40