Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. The best way to give your customers a positive experience? How do people discover your brand?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Talk

MAY 13, 2020

Grow market share. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ? Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Grow profit. Grow margin.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

MARCH 11, 2017

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Each week we highlight some of the recently posted openings.

Leadership 150

Leadership B2C Product Management Product Manager 150

The Product Guy

APRIL 23, 2019

You go to the market with much fanfare talking about all the problems that you have solved, the quality of your processes, and how you have one of the best teams. She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. Do you have a combination of B2B people, B2C people, and marketplace people? When I read that article, I was working at a company delivering a B2C product. There is no one best answer.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 106

Feedback Software Research Software Product Marketing Marketing 106

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. A person who was focused on B2C products. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

FEBRUARY 24, 2025

Finding the right opportunity or the perfect candidate can be challenging in todays competitive market. Product managers with ads or performance marketing experience. B2B Product Managers with no B2C experience. Professionals are comfortable doing whatever it takes to achieve a result. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

B2C 121

B2C Customer Experience User Friction User Testing 121

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

The Product Coalition

JULY 17, 2018

The design process for Slack was very similar to the design process for a consumer app: start with the premise that a your problem is also a problem for many people, design the app to meet your need, and then figure out how to market it. Customer Insights In a successful B2C product, you have (hopefully) millions of customers.

B2C 60

B2C B2B User Testing Feedback Software 60

The Product Coalition

OCTOBER 18, 2020

In the beginning, you reveal the bigger things that need to change in your current strategy (for example, some companies I work with understand that they need to solve a different problem than the one they are currently solving, or address a different market segment). At this point, the importance of the process is very clear.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? We’re lucky to have the full gambit of atmospheric scientists, product experts, marketing and technical specialists at BreezoMeter, meaning we’re well equipped to answer the public’s burning questions in an informed and thorough way.

Data Visualization 123

Data Visualization Research Software Reporting Tools User Testing 123

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. The best way to give your customers a positive experience? What does the buying journey look like?

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 88

Feedback Software Research Software Product Marketing Marketing 88

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. I once heard an anecdote about a very young child being told a story about a very old man. And from my sample size of one, what have I observed?

Enterprise 140

Enterprise Startups Customer Experience Product Management 140

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. People around you should feel the (positive) impact of your presence.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

MARCH 22, 2018

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I was on a small web property that didn’t have a lot of funding and no marketing, and we had to figure out how to grow it, so that was a great experience. We raised a $1.5-million now Homeadvisor).

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. The reason is that Winner Takes All Dynamic is not so strong in online dating such as it is in other markets.

Startups 84

Startups Marketing Reporting Tools Research Software 84

Mind the Product

DECEMBER 14, 2017

Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? Product managers often stress over the wrong numbers as they try to make the perfect product for the wrong market. Identify the Metrics That Matter.

B2B 146

B2B Research Software User Testing Automotive 146

Mind the Product

AUGUST 31, 2017

His tasks include understanding customer needs, researching industry trends and competition, training and coaching product managers, and guiding market and sales efforts. They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98