Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

User Testing 121

User Testing Startups B2C Product Research 121

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example. High-Touch sales process. Long and complex sales cycles.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

MAY 24, 2023

If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems. One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing.

Customer Experience 116

Customer Experience Advertising User Testing Customer Feedback 116

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Product Talk

MAY 13, 2020

Grow market share. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ? Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Grow profit. Grow margin.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? We’re lucky to have the full gambit of atmospheric scientists, product experts, marketing and technical specialists at BreezoMeter, meaning we’re well equipped to answer the public’s burning questions in an informed and thorough way.

Data Visualization 86

Data Visualization Research Software Reporting Tools User Testing 86

The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Product Managers, were they a singular role at American Express, would own the product’s strategy, marketing, and direction. My career began atypically. About Sean Raftery.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. B2C companies tend to have higher trial conversion rates but lower customer lifetime values. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. We’re the best in the market.”

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. from engineering to sales and marketing?—?around Let’s examine this “new” trend… What Does Product-Led Growth Mean?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. People around you should feel the (positive) impact of your presence.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

The Product Guy

MARCH 11, 2017

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Each week we highlight some of the recently posted openings.

Leadership 60

Leadership B2C Product Management Product Manager 60

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Mixpanel

MAY 23, 2024

But getting a feature to a market-ready state is a long process involving months of work before you get to beta testing. If your users respond very positively to one of your concepts, it’s usually a good sign to move it forward. Phase 3: Alpha testing Next is alpha testing (sometimes called “running pilots” in the B2C world).

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Userpilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. Affiliate marketing rewards promoting products by relying on niche alignment and audience relevance. Understanding your market is essential for effectively positioning your product and ensuring it meets demand.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce. This is where digital customer success (DCS) comes in.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Product management could start with market research and product development and end with operation.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

MARCH 24, 2024

Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Eliminating these pain points creates a smoother journey for your users. Miro’s flow chart templates.

Data Visualization 93

Data Visualization Customer Feedback Analytic Tools User Testing 93

The Product Coalition

AUGUST 6, 2023

Keren: Begin with the market voices. Share conclusions from interviews with new customers, highlight emerging market trends, and recent moves by competitors. As Head of Product, I cover both B2C and B2B technologies. I specialize in complex content marketing operations, optimizing workflows and driving business growth.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

ProductPlan

FEBRUARY 28, 2023

You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product. That means on any day you : Build and maintain direct, meaningful connections with your organization’s customers and people inside your organization, such as developers, sales, marketing, and support.

Feedback Software 52

Feedback Software Information Technology Product Management 52

The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Leverage your business understanding, your wide view of the market and your authority as a subject matter expert to create content that is both authentic and enlightening. Blog posts ?—?your

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

The Product Coalition

FEBRUARY 5, 2023

It is ignited by market findings and trends, competitive changes, or shortcomings in the original strategy. The pivot shows the need for continuous customer feedback and observing market trends and the competitive landscape. It is often made by companies who found a product-market fit and are ready to expand their horizon.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

UX Studio

MARCH 1, 2024

But with so many options flooding the market, it’s easy to feel overwhelmed. They also tend to say positive things about the product and features. who believed they already understood their target group and market completely. Our blog post guides you through the maze of AI research tools.

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In fact, I believe a tremendous amount of opportunity can be mined from these chaotic times.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. It also satisfies the need to be understood and feel important, and amplifies the positive experience with surprise. B2C Examples of anticipatory design in practice.

Data Visualization 80

Data Visualization Feedback Software Customer Experience Customer Feedback 80

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101