Intercom, Inc.

AUGUST 13, 2019

Think about how your support team communicates with customers: they address them by name, use the customer’s account information to tailor their advice, and take notes to help their fellow team members with follow-ups. The speed and savings can be game changers for your business… but only if you implement those solutions thoughtfully.

Data Visualization 279

Data Visualization Customer Experience Customer Feedback User Testing 279

The Product Coalition

JULY 17, 2018

In the B2B world your customer is not a name and number that looks the same as any other. Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. which can be a little tricky in the consumer space.

B2C 60

B2C B2B User Testing Feedback Software 60

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Descriptive product name The name should reflect more than the product category and brand. It usually includes the category (shirt, watch, drill), brand, model, main features.

Feedback Software 158

Feedback Software Technical Review User Testing Customer Feedback 158

Mind the Product

SEPTEMBER 11, 2017

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Focus on Interests, not Positions.

Product Management 159

Product Management Product Manager B2C Management 159

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. The post Centercode Named Finalist in 2019-20 Cloud Awards appeared first on Centercode. Laguna Hills, CA.

Naming 10

Naming User Testing B2C Customer Satisfaction 10

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. FigJam generates the outcomes I’m looking for, namely teams exposing their critical thinking and collaborating with ease.

Data Visualization 328

Data Visualization Analytic Tools Research Software Product Research 328

The Product Coalition

OCTOBER 18, 2020

The CEO and top sales executives see progress and as a result shift their focus to the next step which is delivering the new/updated product strategy, namely updating the product itself to support this new strategy. for example, simplifying the registration process in B2C or better lead qualification in B2B.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

The Product Coalition

AUGUST 3, 2022

These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). eCommerce is buying and selling goods and services or transmitting funds or data over an electronic network, primarily the internet.

User Testing 148

User Testing Research Software Software Review B2C 148

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Laguna Hills, CA.

Naming 52

Naming B2C B2B Enterprise 52

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. You can set your preferences of Delta under $500 in the month of June and then name that container of filters and we would always be looking for that on the website,” explains Kelsey.

Product Research 320

Product Research Onboarding KPIs Feedback Software User Testing 320

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. B2C examples of concept testing While B2B companies often have a more niche audience and specific needs, B2C companies cater directly to consumers, making their target market vast and diverse.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Then, we’d have 10 or 12 mini launches before the larger launch, which would build momentum and a larger audience around the name and brand.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

JULY 26, 2022

As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world.

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Ellen also mentions that when you link from Typeform to Calendly, it’s possible to set it up so Calendly can prefill the user’s name, email address, and user ID. Yes we really want you! Come get your gift card. Click this link.’”

Product Research 334

Product Research Feedback Software Analytic Tools User Testing 334

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You’re an ambassador for Dropbox among many, many other things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Mironov Consulting

SEPTEMBER 14, 2020

What’s In a Name? I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. Most B2C products have orders-of-magnitude more users, dramatically shorter/simpler selling cycles, and no single customer with enough purchasing power to hold us hostage. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

MARCH 16, 2021

So although we’re just seeing first names, the team who created these stories know exactly who that ‘person’ is, what their goals are, how they think, and what their primary drivers are. User stories are the smallest unit of work within typical agile frameworks, such as Scrum and Kanban. Remember that each story is attached to a user persona.

User Testing 143

User Testing Agile Customer Experience Certifications 143

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. For many, it proves to be a big waste of time.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. Even the name, Groundwork , which Innovatemap developed, signals grit and strength. The shapes are straight-edged with sharp corners and thick lines.

Naming 52

Naming Branding B2C User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? We are now between the growth and the scale, based on the different markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. Name, then address, then date of birth, and so on. Make your KYC process multi-step. Too much information and fields on one page can be overwhelming. Make the sequence feel natural.

User Testing 148

User Testing Analytic Tools Data Visualization Research Software 148

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

SEPTEMBER 15, 2024

In Details, you can change the event name, its description, and a custom category. The Details tab, where you can edit the name, add a description, and define the event category. Other tools, catering to B2C or e-commerce businesses, allow you to segment only individual users. To access more data about events, label the event.

Data Visualization 111

Data Visualization Customer Experience Customer Feedback Analytic Tools 111

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Coalition

JULY 31, 2022

When I studied coaching, one of the coaches who taught us was a guy named Ronnie. Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 148

Framework Reporting Tools Definition B2C 148

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Then chose some more specific names and stick with them.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. These are my lessons learned on becoming agile as a fast-growing startup and what anti-patterns to avoid at all costs.

Agile 195

Agile Startups Technical Review Software Review 195

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Names of imaginary customer references? That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. (

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. These come down to the type of free trial you are using, the complexity of your product, your audience (B2C vs. B2B), and how much you focus on onboarding. B2C companies have an industry average of 57%. What is a free trial conversion rate?

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience User Testing 98

Userpilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. Including popular names like Hubspot, Atlassian, and Netflix. Only ask for essential information such as email and name. This is why app marketers do influencer marketing all the time, and heres how you can do it: Identify the right influencers.

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Done right, personalization can be absolutely critical for new user activation, engagement and retention.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

The Product Coalition

DECEMBER 31, 2023

The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

OCTOBER 12, 2020

If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. In the name of affordability and reliability, ease of use wasn’t the most important quality of the car. No product serves everyone. Even Google Search doesn’t (think about the minimum requirements for using it and you will discover quite a few).

Product Strategy 125

Product Strategy Strategy User Testing Product Research 125