The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Product Manager, Algorithms @ Quartet Health (New York, NY). Keywords: Algorithms, Data Analysis, Healthcare, Machine learning, Product Management. Product Manager, Patient Care @ Quartet Health (New York, NY).

Customer Experience 186

Customer Experience B2C Artificial Inteligence Healthcare 186

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

User Testing 150

User Testing B2C Customer Experience Weak Development Team 150

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” That new or different human behavior becomes the product outcome that focuses the work of a product team.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. Rate of growth is vital and you only get one chance to impress the first user. Each client will have their own requirements.

Customer Experience 153

Customer Experience User Testing Customer Feedback Onboarding KPIs 153

Userpilot

MAY 27, 2025

A person who was focused on B2C products. Requirements 5+ years product-led growth experience in SaaS – ideally in high-growth, global companies. Launched referral loops and community-driven strategies that led to a consistent 25% MoM acquisition growth. A professional with experience at a global company.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Professional interests Spencer is looking for roles focused on AI-driven product innovation, platform unification, and enhancing operational efficiency.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. This is especially true if you are trying to break down the OKRs along with the organizational structure as mentioned above. For example, if you have a revenue goal of $1M ARR, how will you break it down?

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 111

User Testing B2C Product Research B2B 111

ProductPlan

NOVEMBER 2, 2021

Whether that means automating time-consuming approval processes, creating a central repository for go-to-market artifacts, or providing more meaningful analytics on product progress, ProductPlan’s product operations platform will help organizations orchestrate their entire product strategy. Change is Afoot.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Candidates short profile Aleksandra has experience driving product strategy, user experience, and feature prioritization in mobile game development.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy.

User Testing 143

User Testing Workshop B2B Leadership 143

Userpilot

APRIL 24, 2025

Candidates lacking experience in retention, especially in the field of onboarding, or without a strong background in customer success-driven product strategies. Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 96

B2C Framework Data Visualization Analytic Tools 96

Mind the Product

DECEMBER 14, 2017

Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. Often it is about building something that you would probably never have to use yourself.

B2B 145

B2B Research Software User Testing Automotive 145

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Henry Rollins No one enjoys the pain of change.

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ. For example, HelloSign has built growth loops right into its product strategy.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Roadmunk

APRIL 3, 2018

Latif: One of the concepts around product strategy that I’ve always struggled with is, when can a PM really start to take ownership of it? How have you found that some of the work you’ve done at the Product Institute ties to that? Melissa: Yeah, I think it starts with, how you define strategy, too.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Mind the Product

JANUARY 22, 2018

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Here are some practical suggestions that can help avoid common problems and make the most of the opportunity. Three key Recommendations.

Research Software 155

Research Software Reporting Tools Weak Development Team Product Research 155

Userpilot

SEPTEMBER 10, 2024

Maximize marketing strategy effectiveness : You can tailor campaigns to specific market segments, thereby driving greater engagement and return on investment. Uncovers valuable insights : Analyzing customer behavior across segments unlocks insights you can use to refine product strategies and improve brand loyalty.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Here’s why: Almost every software product is starting to implement AI and ML. Nest, Tesla Autopilot.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Product Management 101

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. So I think that’s where B2C has a much higher level of impact than B2B.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Amplitude

DECEMBER 18, 2020

A strong focus on product analytics helps you keep track of important touchpoints at each stage of the journey and build a comprehensive picture of how people interact with your product. This comprehensive picture of customer behavior helps your team make smarter decisions about your long- and short-term product strategy, as well.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Bain Public

NOVEMBER 21, 2022

QUESTION 1: Do you think that company strategy and product strategy are the same? That’s where I would see product strategy and company strategy different. But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same.

Research Software 52

Research Software B2C User Testing Customer Experience 52

The Product Coalition

JULY 21, 2020

Inside Intercom Inside Intercom has a dedicated Product & Design section , written specifically by members of the product teams at Intercom. The team writes about all things product management, from product strategy and design, to product roadmaps and team management.

Blog 78

Blog Product Management Product Manager Data Visualization 78

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

Product Management 81

Product Management Product Manager Management Management 81

Userpilot

NOVEMBER 21, 2023

The ambiguity of product management There’s a lot of ambiguity as to the role of product managers. That’s because there are no 2 product organizations that would be exactly the same. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Senior Product Manager: Market and Customer Insight: Maintaining a deep understanding of customer behavior and market trends is essential for adapting product strategies to meet customer needs and capture market opportunities.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Product Talk

MAY 10, 2023

Ellen: We had done a lot of consumer research upfront because our company started as a B2C. The six-week process was one step in the right direction and then really clamping down—I think when we had a change of CEO, he introduced this product strategy board: Here’s the set of five people that get to have an opinion about the priorities.

Product Research 130

Product Research User Testing Feedback Software Research Software 130