The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Product Manager, Algorithms @ Quartet Health (New York, NY). Keywords: Algorithms, Data Analysis, Healthcare, Machine learning, Product Management. Product Manager, Patient Care @ Quartet Health (New York, NY).

Customer Experience 186

Customer Experience B2C Artificial Inteligence Healthcare 186

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. Rate of growth is vital and you only get one chance to impress the first user. Each client will have their own requirements.

Customer Experience 151

Customer Experience User Testing Customer Feedback Onboarding KPIs 151

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. A person who was focused on B2C products. Requirements 5+ years product-led growth experience in SaaS – ideally in high-growth, global companies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. A job seeker with 8+ years of experience in product management or UX design, especially for mobile apps or games. Who would be the best fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

ProductPlan

NOVEMBER 2, 2021

This vantage point has helped us better understand what communication strategies work best. Moreover, we understand why companies face alignment issues, and why products fail to live up to expectations. The roadmap can serve as an organizational blueprint that binds strategy and execution. Elevating The Product Organization.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

Lenny Rachitsky

DECEMBER 12, 2023

. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 114

User Testing B2C Product Research B2B 114

Userpilot

APRIL 24, 2025

A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Experience owning/driving roadmap strategy and definition.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy.

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 99

B2C Framework Analytic Tools Data Visualization 99

Userpilot

SEPTEMBER 10, 2024

This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments. Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. This is especially true if you are trying to break down the OKRs along with the organizational structure as mentioned above. For example, if you have a revenue goal of $1M ARR, how will you break it down?

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Mind the Product

JANUARY 22, 2018

Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies. Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. And then it gets worse.

Research Software 154

Research Software Reporting Tools Weak Development Team Product Research 154

Roadmunk

APRIL 3, 2018

They also get stuck in this because they don’t really have a fully-functioning product management and strategy cadence to figure out what the right thing to build is, and then feed that into their agile development processes. How have you found that some of the work you’ve done at the Product Institute ties to that?

Research Software 89

Research Software Feedback Software User Testing Product Manager 89

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Achieve Your Business Goals with Behavioral Insights.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Henry Rollins No one enjoys the pain of change.

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc.

User Testing 101

User Testing Product Manager Product Management Reporting Tools 101

Mind the Product

DECEMBER 14, 2017

Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. Often it is about building something that you would probably never have to use yourself.

B2B 144

B2B Research Software User Testing Automotive 144

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. So I think that’s where B2C has a much higher level of impact than B2B.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Here’s why: Almost every software product is starting to implement AI and ML. Nest, Tesla Autopilot.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Product Manager 101

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

Product Talk

MAY 10, 2023

In the time that I’d been with the company over the previous number of years, we had iterated on how to do product roadmap discussions as our company grew from 5 when I started to 40, 50, 60 people and growing the engineering team and trying out different ways to have the “What do we work on next?” Product strategy board.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. The buck stops with the product manager.

Product Manager 81

Product Manager Product Management Management Management 81

Bain Public

NOVEMBER 21, 2022

QUESTION 1: Do you think that company strategy and product strategy are the same? That’s where I would see product strategy and company strategy different. But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same.

Research Software 52

Research Software B2C User Testing Customer Experience 52

The Product Coalition

JULY 21, 2020

Inside Intercom Inside Intercom has a dedicated Product & Design section , written specifically by members of the product teams at Intercom. The team writes about all things product management, from product strategy and design, to product roadmaps and team management.

Blog 78

Blog Product Manager Product Management Data Visualization 78

Intercom, Inc.

JANUARY 25, 2023

After all, if you can leverage your product to drive your organization’s growth, there’s no need to rely on an army of marketing and salespeople. Recently, he co-wrote the e-book Mastering Product-Led Growth , where he wrote about tactics for delivering personalized product experiences.

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118