This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
20:16] What are your suggestions for structuring and using roadmaps? Especially for B2B software, roadmaps are a critical part of communicating with customers. Even for B2C software, when we buy products, we’re investing in a company and a vision. We’re buying the roadmap. Learn more about Pendo.
He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.
What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.
A person who was focused on B2C products. Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. Victor led market research, roadmap planning, and cross-functional delivery, achieving a 15% quarterly increase in feature adoption.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Background delivering successfully on multi-quarter roadmaps and aligning diverse stakeholders to achieve shared goals.
A fun way to develop your product vision is to hold a MadLibs game. A final vision might be something like this example from my book, Product Roadmaps Relaunched : “We help perfect American lawns by perfecting water delivery” Contest: explain your own product vision in this formula. Bring your toughest challenges!
You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap. B2B Product Managers with no B2C experience. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms.
A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. This is the big ‘vision’ question, aka boiled down to “Why are we doing this?”
Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. His expertise includes driving product vision , executing data-driven strategies, and leading cross-functional teams to deliver impactful digital solutions.
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?
A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. Type of product (B2B, B2C). Building and sharing strategic roadmaps.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
What is the future vision for UX? So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I work on both strategic and tactical projects. Where does UX fit into the digital business?
Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The catch is that without a clear vision, you have no way to effectively filter and prioritize opportunities.
There’s a lot you won’t find in other product management books; for example, a comprehensive review of different types of roadmaps, how to get to the next level in your product management career, and a product management skills self-assessment. Lawley and Schure provide ten roadmap types and describe the pros and cons of each.
But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. Velocity is how fast a company can execute their product roadmap and then in a specific direction i.e. their strategy. It’s a huge competitive advantage. Slowness is viral. It’s not randomly shipping loads of random stuff.
If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that. There are many ways to gather customer feedback in order to turn users into an essential part of the product development process and product roadmapping.
Depending on your budget, the size of your technical team, and the vision for the future of your data, you can choose the solution that feels the best for you. This is where product thinkers go to understand their users, and identify ways in which they can prioritize their roadmap. Now, let’s dive in. What is a product stack?
What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.
Senior Product Managers focus on the tactical aspects of product management, directly influencing the product’s roadmap and strategic execution. Vision Setting and Execution: Developing and maintaining a clear vision for the product, translating strategic goals into actionable plans that drive success.
You also develop the roadmap and address the product development as per the roadmap. You identify the target market, the market size, you build out the initial vision of the product. You define a high-level roadmap of the product. You work with alpha, beta customers and release the field-ready product.
Career Outlook for a B2B Product Manager B2B product managers have a similar career progression to B2C product managers. Meanwhile, B2C product managers have a wider focus because they focus on the product and have more experience with individual buyers. They are individual contributors that help move the product roadmap forward.
The mobile team was functioning very much as a product organization where they had a roadmap and delivered features which lined up with the vision of the company. I spent a year understanding how to build products in a B2C environment, how to measure product success and how to understand what consumers need.
This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. But what made it a little bit more interesting is the idea that in B2B, which most companies on this call probably are, the customer experience is significantly behind B2C. So in the B2C world, everyone wants to capture a customer’s feedback.
What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.
Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5. Product roadmap : Ideally your product roadmap items are influenced by the most pressing needs of your ideal customer 2.
For example, if you work in financial services and your product is online banking, your responsibilities will be very similar to a product manager working in a B2C tech company. To make the focus on outcomes more concrete, you can use outcome-focused roadmaps to communicate your plans for your internal product.
Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. Trying to simply improve on metrics, whether or not they align with your vision and strategy, leads to a product disease we call “hypermetricemia”.
If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.
Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Once engineers begin bringing the vision to life, things become more clinical and impersonal. Why Customer Empathy Matters.
Here are few excerpts from the AMA: How does Razorpay defines product roadmaps? As head of product strategy, what framework do you use to decide on the roadmap? We follow annual targets in the form of OKRs and quarterly roadmap. Things like vision, customers, features etc. Process is largely what I’m describing below.
At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. Is the team delivering value every sprint?
For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Health, dental, and vision insurance.
Knowing this insight makes it easier to validate your product vision and development strategy or pivot if necessary. ProductPlan: ProductPlan is a popular SaaS solution that allows product managers to build cross-functional, collaborative roadmaps.
In B2C, no one questions how to go about getting customer insights—you just go talk to them, observe them, do the research. Develop a vision for the better journey you want to provide, then create a future-state roadmap to get there. The time you spend clarifying your objective is invaluable. Can we uncover the right insights?
In their day-to-day activities, product managers are required to communicate with graphic designers on the product roadmap and other factors mentioned above. So product managers have to have an analytical mind to identify the product vision, core values, and any other values that evolve from its core.
There are plenty of roadmap models that limit these type of situations, eschewing uni-linear progressions for an alternative, more networked frameworks. One general principle, whether you are working on a B2B or a B2C product, is that your customers are “out there”. What you need to do is to design workflows that avoid bottlenecks.
Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. The product management process starts with strategy and developing the product roadmap. They are responsible for communicating their vision to the internal teams and motivating them to accomplish it.
So you start on the left side with a vision that results in a strategy, and you come up with hypotheses, you run experiments to validate or falsify your hypothesis. And based on those results, you start to have a midterm planning, maybe two to six months, so something that looks like a product roadmap.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content