Userpilot

APRIL 24, 2025

Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. This role is pivotal in creating the most engaging creative tools for users, with a focus on drawing, playing, and the innovative use of generative AI.

Research Software

Userpilot

MARCH 24, 2025

Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. A job seeker with 8+ years of experience in product management or UX design, especially for mobile apps or games. Who would be the best fit for this job?

Analytic Tools

The Product Guy

JULY 18, 2019

was responsible for defining timelines with UX, design, and engineering and holding the team to those timelines. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. Hence, I am best suited as a Product Owner.

Weak Development Team

The Product Guy

JUNE 18, 2020

Now you have a few features that you’ve unified into a single UX–you’re pumped. . Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. Clear Benefits: FBL’s provide higher confidence for large releases. FBLs help keep you close to your customer.

Product Research

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Keywords: Agile Development, App, Backend, Developer, IOS, Product Management, Startup, User Interface Design, UX Design. Each week we highlight some of the recently posted openings. Check out this week’s newest, below…. Head of Product @ Jopwell (New York).

Customer Experience

Izenda

JUNE 25, 2020

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Customer Data. Sales Data.

Data Visualization

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C

Userpilot

MAY 31, 2023

A good UX design helps to make your product easier to use and create a delightful experience. Here are the best examples of good B2B SaaS UX designs and why they work: Userpilot breaks down long processes onto multiple screens to prevent overwhelming users with too many options. UI is, in fact, a part of UX.

UX

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Here are a few features that will streamline your UX research efforts.

User Testing

Userzoom

APRIL 21, 2020

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. How did you end up in your current UX role at William Hill? That’s how I started with UX. Where does UX fit into the digital business? What is the future vision for UX?

User Testing

The Product Guy

APRIL 4, 2017

Nis Frome Content and Product, Alpha UX. Nis handles content / product for Alpha UX to help Fortune 500 product teams generate user insights throughout the product lifecycle. His articles have been published in Forbes, UX Mag, and Content Marketing Institute. Chris Butler Product Management Consultant.

Analytic Tools

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. The product team at Going includes product management, product design, UX research, and a flight experts team. Why Choose Miro?

Data Visualization

Mind the Product

MARCH 11, 2020

In my current role as CPO for Eigen Technologies in London, I manage a team that includes business and technical product, UX/UI, and subject-matter experts. This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. My Career Experience.

Research Software

UX Planet

NOVEMBER 4, 2024

Comparing B2B vs B2C Application for Designers Continue reading on UX Planet »

B2C

Imaginary Cloud - Design

JANUARY 30, 2020

However, it's essential that businesses don't underestimate those tools' UX design. UX and UI designers too can’t continue to ignore the augmented analytics paradigm. So, let’s now dive into how conversational interactions impact UX, what challenges and possibilities they bring and how to properly design them.

Data Visualization

The Product Guy

MAY 15, 2017

Nis Frome Content and Product, Alpha UX. Nis handles content / product for Alpha UX to help Fortune 500 product teams generate user insights throughout the product lifecycle. His articles have been published in Forbes, UX Mag, and Content Marketing Institute. Chris Butler Product Management Consultant.

Analytic Tools

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter. Today, our air quality app is used by hundreds of thousands each day by users around the world.

Data Visualization

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. Business-to-consumer (B2C) targets individuals and families. Unstated B2C Assumptions. What’s B2B?

Enterprise

Mind the Product

JANUARY 22, 2018

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Running it on a better platform reduces the risk of the combination of the new UX and new platform under-performing against the old system.

Research Software

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left. An internal tools Product Manager likely skews to the bottom-right.

B2C

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. After running through a few iterations this way, they got into mid-fidelity, which is when it made sense to have UX build out some real UIs.

Product Research

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Originally from Germany with a development and UX design background, her passion is helping organizations work better with product analytics and metrics.

Data Visualization

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B

Userzoom

NOVEMBER 6, 2019

Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in a world of digital experiences and in order for modern companies to survive, they need to democratize UX insights throughout the entire organisation. . All right, so are we ready to democratize the UX insights? Thank you for joining us.

Research Software

Good Product Manager

MARCH 19, 2015

Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Glassdoor's 25 Best Jobs in America for 2015. 6, #Marketing Manager; 8, #Product Manager [link] #prodmgmt #prodmktg. — Jeff Lash (@jefflash) February 6, 2015.

Customer Experience

Userzoom

APRIL 5, 2018

With that in mind, let’s look at three main categories and use cases that are common in the UX world to help us discern what sample size is typically needed for each: Looking for Usability Issues. We might be doing a disservice to the better UX cause by stating “3 out of 8 users liked this” or “4 out of 6 users preferred this design.”

User Testing

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience

The Product Guy

MARCH 2, 2017

Nis Frome Content and Product, Alpha UX. Nis handles content / product for Alpha UX to help Fortune 500 product teams generate user insights throughout the product lifecycle. His articles have been published in Forbes, UX Mag, and Content Marketing Institute. Chris Butler Product Management Consultant.

Analytic Tools

Intercom, Inc.

NOVEMBER 11, 2021

For Samuel Hulick , a UX consultant and one of the biggest authorities out there on user onboarding, that means thinking less about the product itself and more about how to get users the results they’re after. Getting into UX. If you enjoy our discussion, check out more episodes of our podcast. It’s great to have you back.

Customer Experience

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Many of these unscrubbed demands or requirements are just plain wrong: confusion about root causes, ham-handed UX changes, interference with current features, privacy or legal violations, misguided workarounds. Even though it’s not designed yet, can we whip up a UX mockup?

User Testing

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. Think of it as your compass for navigating the world of B2B research.

User Testing

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Works with: Manages a team of developers, UX designers, and QA engineers.

Feedback Software

Userpilot

JUNE 30, 2021

FullStory is also a product that can be used by various personas: product, UX and engineering teams to name a few. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ This will help them later to personalize the experience based on the data collected.

Customer Experience

The Product Coalition

JUNE 26, 2022

B2C vs B2B While the principles of user research are the same for B2B or B2C products, there are some unique aspects to selling a product to another company. At the end of this process, you will have a set of demographic groups describing your new customer segment (who) and a set of goals and motivations (what).

User Testing

Good Product Manager

MARCH 29, 2016

Rkn2aZaTnw #prodmgmt #prodmktg #ux. O9B1kC6m1x #prodmgmt #ux. Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. Not sure if I agree w/ approach of "The Interview Survey" but it's an interesting idea: https://t.co/Rkn2aZaTnw

Events

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? Be a Generalist.

Product Manager

UX Planet

SEPTEMBER 10, 2024

Presenting features and UX/UI changes aligned with key findings We proceeded in two directions: identifying beneficial features for this population in the Moovit app and conceptualizing a new experience tailored to their needs. However, their struggle with complex interfaces poses a notable barrier to adopting these apps.

Research Software