The Product Guy

DECEMBER 15, 2019

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade. The Best Visionary Product. PlateRate / Garrett Lang.

Technical Advisors 370

Technical Advisors Analytic Tools Product Management Product Manager 370

Alchemer Mobile

APRIL 5, 2022

Subcategories for Finance Apps: Fintech, Banking, Insurance. “Why do people like mobile banking? Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.). Response rates were phenomenal, with 94% for Fintech, a whopping 98% for Banking, and a high 97% for Insurance (91% overall).

Finance 261

Finance User Testing Feedback Software Research Software 261

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. Unify data and simplify partner integrations with enterprise-class security and reliability.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Inform or validate your product roadmap.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Mind the Product

MARCH 14, 2019

You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Now imagine the same scenario but this time, rather than a machine, you’re inside the bank speaking to a human cashier. Much like the lollipop for your child in the queue at the bank. Illustrations Could Give you a Free PR and Marketing Boost.

Customer Satisfaction 185

Customer Satisfaction User Testing Banking Customer Experience 185

Mind the Product

APRIL 16, 2020

HSBC’s share of the millennial market had been shrinking for the previous three years. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. Venus quickly became the key to getting everything done, including getting us a new banking licence!

Weak Development Team 197

Weak Development Team Banking Customer Experience User Friction 197

Split

SEPTEMBER 7, 2021

Looking ahead, firms across banking, investments, insurance, and payment processing will have to continue to weigh priorities and make strategic decisions in order to adapt and excel in a fast-changing market. A Strategic Decision to Adopt and Excel. Learn More About Feature Flags in Financial Services.

Banking 108

Banking Download Demo Branding 108

Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.).

Finance 147

Finance Feedback Software Research Software Systems Review 147

Alchemer Mobile

JULY 25, 2024

In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. 40% of banking customers are willing to leave their provider for a better digital experience alone! The first step to meeting these expectations is assessing your current experience.

Reporting Tools 182

Reporting Tools Data Visualization Feedback Software Analytic Tools 182

Alchemer Mobile

JANUARY 24, 2019

One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey , the majority of banks and credit unions offer mobile banking apps—and they are wildly popular.

Feedback Software 164

Feedback Software User Testing Customer Feedback Finance 164

The Product Coalition

JUNE 22, 2023

Going further is the idea of Phygital , the inseparable physical and digital worlds where all brand experiences lie. Or what if you wanted to check the status of your white labeled credit card not with the issuing bank, but with the label? This includes custom flows, multicurrency and branding. A little scary.)

Finance 146

Finance Banking User Testing Customer Experience 146

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

Branding 78

Branding Reporting Tools Banking Customer Experience 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

AUGUST 8, 2023

Starting your own business has never been an easy task, and the current market conditions make it even more difficult. There are certain things to consider before you start your own business, including your business model, marketing plan, budget, and many other things. Therefore, every step matters.

Banking 144

Banking Government Finance Naming 144

Product Innovation Educators

APRIL 1, 2024

.” He is founder and CEO of CXFormula , which works with entrepreneurs to Fortune 100 companies including Nike, Universal Studios, Burger King, Bank of America, and others. The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Coalition

JANUARY 21, 2020

such as brand-new recommendation on Facebook and also Google, classifying spam e-mails on Gmail, product referrals on Amazon.com or Netflix, or Residence worth forecasting on Zillow, chatbots, trips or resort rate forecasting on Hopper or Google Trips. Banks manage a great deal of data day in and day out?—?client

Banking 78

Banking Data Visualization Research Software Artificial Inteligence 78

The Product Coalition

MARCH 25, 2022

Banks, insurance companies, and trading platforms use digital solutions to facilitate their communication with clients and make operations easier to perform. In this article, we’ll discuss the current state of the fintech market, the occurring trends for 2022 and beyond, and the number of resources needed for a successful project.

Research Software 156

Research Software Feedback Software Reporting Tools Data Visualization 156

Product Talk

JANUARY 31, 2024

Sebastian Wramba is a Product Manager at Netfonds AG , a company that supports independent financial advisors, private bankers, and insurance brokers and any combination of those from “lone wolves” to larger companies like private banks or networks.

Product Research 310

Product Research Reporting Tools Feedback Software Customer Communications 310

Mind the Product

DECEMBER 12, 2017

Ripple , for example, is using blockchain technology to disrupt the global payments market and Babylon Health is using artificial intelligence to drive its consumer health proposition. Social Media and Brand Reputation. Customers complain and this can be especially damaging to our brand and reputation. A new Type of Consumer.

Data Visualization 150

Data Visualization Reporting Tools User Testing Analytic Tools 150

Intercom, Inc.

MAY 18, 2022

Anna Griffin, Chief Marketing Officer at Intercom. The customer journey is no longer linear, involving communications from marketing, sales, and support reps from lead to loyal customer. Anna Griffin, Chief Marketing Officer at Intercom. How Intercom thrives on first-party data.

Data Visualization 218

Data Visualization Analytic Tools Feedback Software User Testing 218

Intercom, Inc.

FEBRUARY 22, 2019

That similar phrasing can automatically be added to its knowledge bank, so future questions phrased in the same way — like “where do I manage users?” — are answered correctly. Finally, customer service chatbots can help you establish a consistent, on-brand experience for your customers. as having the same meaning.

Customer Experience 267

Customer Experience Artificial Inteligence Inbound Banking 267

Alchemer Mobile

APRIL 28, 2020

The key piece many major brands are missing right now: Listening. Brands need to give customers the opportunity to express these needs and then actually make changes based on that feedback. I think that before jumping on ads, brands need to take action. Another bank doing it right with empathy! ? JimMarous ? ?

Customer Communications 147

Customer Communications Customer Feedback User Testing Customer Experience 147

Mind the Product

JUNE 11, 2019

We’re operating in a nascent market: 50% of adults in the UK had a repeat prescription in the last year, yet just 1% of prescriptions are dispensed online*. So unlike shopping or banking, there isn’t yet a strong set of user preconceptions about the digital experience. The category is still in its infancy.

User Testing 171

User Testing Customer Experience Product Research Banking 171

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mind the Product

MAY 5, 2020

In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. But huge numbers of people in the region still don’t have a bank account. There were eight product owners and about a dozen designers across brand design and product design.

Leadership 150

Leadership User Testing Research Software Analytic Tools 150

Alchemer Mobile

APRIL 11, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. With mobile banking, the branch experience has become secondary to the digital experience, largely thanks to mobile apps. Our world is mobile, and so are our expectations as consumers.

Finance 203

Finance Feedback Software User Testing Customer Experience 203

The Product Coalition

APRIL 7, 2021

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Amid the COVID lockdown, people spend even more time-consuming mobile content than ever before.

Research Software 143

Research Software Feedback Software Artificial Inteligence User Testing 143

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

OCTOBER 15, 2020

Too often people come at sales from a marketing perspective. While marketing might get people in the door, sales need to show them around and make sure they stick around and get what they need. People keep talking about product market fit. That’s when you begin to unlock the sales superpower. Right now, I teach mostly.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

The Accidental Product Manager

JANUARY 27, 2020

Product managers have to practice being frenemies with banks Image Credit: 401(K) 2012. You’d probably look at all of the different markets that your company’s resources could be applied to looking for one where you could generate the most money. The Problem With Banks. So why is there a problem here? The future is changing.

Banking 56

Banking Artificial Inteligence Product Management Product Manager 56

The Product Coalition

JULY 21, 2022

The outbreak of the covid-19 pandemic has damaged market landscapes. There is a rare aspect within a market landscape that hasn’t been touched by any technologies. Many brands are using offshore development teams to build custom apps for their operations and increase sales. increase in the market share. trillion in 2022.

Reporting Tools 167

Reporting Tools Artificial Inteligence Data Visualization Wireless 167

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?III Commercial Aspects In Part I and Part II we looked at program design and experience design for co-branded cards. Sales & marketing promotion costs Part I?—?Program Co-branded Card Issuance, Explained?—?III III Part III?—?Commercial Commercials can make or break the program.

Branding 60

Branding Banking Marketing Finance 60

Imaginary Cloud - Design

JANUARY 8, 2020

Longer color palettes Your brand doesn’t need to be so restrictive concerning color palettes anymore. Broken grid”, asymmetrical layouts Remember how brutalism was becoming a viable style even for more commercial and established brands? Two to three colours will prove to be too repetitive for the current taste.

Research Software 140

Research Software User Testing Banking Branding 140

The Product Coalition

MARCH 1, 2021

There are many benefits to making your roadmap public: It builds trust with the market and your users. An avenue to communicate with the market and your users. It can help compliment your brand. This is of course more effort but it comes with the benefits of flexibility, fit-for-purpose, unique and containing your branding.

Roadmap 144

Roadmap Customer Experience User Testing Banking 144