The Accidental Product Manager

JANUARY 27, 2020

Product managers have to practice being frenemies with banks Image Credit: 401(K) 2012. You’d probably look at all of the different markets that your company’s resources could be applied to looking for one where you could generate the most money. The Problem With Banks. So why is there a problem here? The future is changing.

Banking 73

Banking Artificial Inteligence Product Management Product Manager 73

bpma ProductHub

DECEMBER 22, 2017

“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Some markets are geographic, like Brazil or China; others are industrial, like education or banking.

Definition 150

Definition Marketing Reporting Tools Banking 150

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

The Product Coalition

JUNE 22, 2023

Or what if you wanted to check the status of your white labeled credit card not with the issuing bank, but with the label? As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated. A little scary.) Security is a prerequisite in connected commerce.

Finance 114

Finance Banking User Testing Onboarding KPIs 114

Alchemer Mobile

APRIL 5, 2022

Subcategories for Finance Apps: Fintech, Banking, Insurance. “Why do people like mobile banking? Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.). Response rates were phenomenal, with 94% for Fintech, a whopping 98% for Banking, and a high 97% for Insurance (91% overall).

Finance 261

Finance User Testing Feedback Software Research Software 261

DISQO

APRIL 2, 2020

Online banking isn’t a new concept, but it may become a mainstay due to the spread of COVID-19. For the safety of consumers, the bank staff, all our families and the community, nobody should be walking into a branch. 70% of participants have a more favorable rating of online banking now.

Banking 52

Banking User Testing Reporting Tools Presentation 52

DISQO

APRIL 2, 2020

Online banking isn’t a new concept, but it may become a mainstay due to the spread of COVID-19. For the safety of consumers, the bank staff, all our families and the community, nobody should be walking into a branch. 70% of participants have a more favorable rating of online banking now.

Banking 52

Banking User Testing Reporting Tools Presentation 52

DISQO

APRIL 2, 2020

Online banking isn’t a new concept, but it may become a mainstay due to the spread of COVID-19. For the safety of consumers, the bank staff, all our families and the community, nobody should be walking into a branch. 70% of participants have a more favorable rating of online banking now.

Banking 52

Banking User Testing Reporting Tools Presentation 52

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Alchemer Mobile

APRIL 7, 2021

Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.). Finance brands were generally spared by the marketplace shakeup of 2020.

Finance 147

Finance Feedback Software Research Software Systems Review 147

Product Management University

MARCH 12, 2018

Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? In other words, your market segments are the basis for all critical decisions because they form the common bulls-eye that focuses all product, marketing and sales activities to common customer needs and goals.

Marketing 100

Marketing Banking Customer Feedback Product Marketing 100

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

AUGUST 8, 2023

Starting your own business has never been an easy task, and the current market conditions make it even more difficult. There are certain things to consider before you start your own business, including your business model, marketing plan, budget, and many other things. Therefore, every step matters.

Banking 110

Banking Government Finance Naming 110

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

Positioning 147

Positioning Research Software Healthcare Demo 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

MAY 21, 2023

 A VP Product or CPO job search typically takes 3-6 months, and the current hiring market isn’t typical.  Plan If they’re not in the market right now, they should be happy to send recruiters your way.  Keeps our tools sharp and bank accounts balanced.  Pace yourself.  A

Marketing 65

Marketing Customer Experience Product Research Banking 65

The Product Coalition

OCTOBER 4, 2023

By creating decentralized exchange solutions for their businesses, companies can seamlessly transact with partners and customers worldwide, avoiding the hassles associated with traditional banking systems. Cost Efficiency Traditional financial intermediaries, such as banks and payment processors, often charge hefty fees for their services.

Technical Review 122

Technical Review Finance Customer Experience Banking 122

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 97

Feedback Software Analytic Tools Research Software Customer Experience 97

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. Let’s unpack that a bit more.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

The Product Coalition

MARCH 25, 2022

Banks, insurance companies, and trading platforms use digital solutions to facilitate their communication with clients and make operations easier to perform. In this article, we’ll discuss the current state of the fintech market, the occurring trends for 2022 and beyond, and the number of resources needed for a successful project.

Research Software 122

Research Software Feedback Software Reporting Tools Data Visualization 122

Mind the Product

JULY 28, 2020

Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. TransferWise was formed in 2011 out of frustration with the expense of sending money overseas.

Banking 209

Banking Marketing Leadership 209

UX Planet

FEBRUARY 10, 2024

Despite the flourishing landscape of fintech startups in recent years, competing against established giants in the banking sector remains a formidable challenge. This commitment to technological innovation distinguishes Scalable Capital’s offerings in the market. What does this entail? Kindly hit the ? button below.

Customer Experience 70

Customer Experience User Experience Banking Data Visualization 70

Product Management University

MAY 11, 2020

Two products, two markets, two sets of users, two sets of priorities, etc. The end result is a portfolio of industry specific solutions that your target customers perceive as higher value, e.g., payment processing solutions for retailers, data security solutions for banks, etc. Enter product management into the equation.

Banking 130

Banking Customer Feedback Messaging Positioning 130

The Product Coalition

MARCH 18, 2022

It helps people who do not have access to banks or financial institutions, too, because they can use digital wallets to send and receive money with ease. We already have many Digital Wallets available in the market and another one is coming. This payment method is considered safe as it offers security against fraud and identity thefts.

Technology 120

Technology Banking Data Visualization Download 120

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers’ hearts through historical insights into brand loyalty and shifting emotions to support customer-centric decisions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Remove silos between product, marketing, and customer service. Identify gaps in communication and onboarding. Inform or validate your product roadmap.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

UX Planet

FEBRUARY 1, 2024

It will integrate live shopping updates, investment tracking, credit and debit card transactions from multiple banks, bill management, goals tracking, insurance and loan details, tax calculations, and insights on optimising savings. Developing applications that cater to this large market can have a widespread positive impact.

Analytic Tools 87

Analytic Tools Data Visualization Research Software Reporting Tools 87

The Product Coalition

NOVEMBER 23, 2021

Customizable (so you can help it stand out in a saturated market). Using Social Media Social media platforms enable users to identify influencers in their target market and trends around product categories they want to sell. Connect a current bank account that will enable you to receive regular deposits and make payments.

Branding 142

Branding Data Visualization Analytic Tools Reporting Tools 142

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

The Product Coalition

FEBRUARY 27, 2021

Finding the right UI/UX design company in the over-saturated market might be a challenge. In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. Product design is one of the main differentiators in the digital competition.

Research Software 89

Research Software Analytic Tools UX User Testing 89

ProductCraft

FEBRUARY 20, 2019

When Brian graduated with his MBA from the Kellog School of Business at Northwestern University, he could have taken a variety of paths — investment banking, management consulting, etc. The post Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics appeared first on ProductCraft by Pendo.

Analytic Tools 66

Analytic Tools Product Marketing Marketing Banking 66

Piyanka Jain

JANUARY 31, 2020

Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. In a recent client case for predicting customer churn, we created a hypothesis-driven variable based on a brainstorm with the product and marketing team?—?a Feature Engineering?—?Hypothesis-driven

Engineering 170

Engineering CTO Data Visualization Banking 170

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. This is in stark contrast to the collaboration required in an agile process where product people are required to collaborate with the development teams on an ongoing basis—without neglecting the market and the internal stakeholders.

Product Management 257

Product Management Product Manager Research Software Product Research 257

Imaginary Cloud - Design

SEPTEMBER 17, 2020

Before we get into why empathy is such an important concept when designing a product, it's vital to make it clear that this is only true when your focus is on what users need, instead of pushing products to the market. Raiffeisen Bank International app: a simple example. What is empathy and why does it matter?

Customer Experience 136

Customer Experience User Experience User Testing Research Software 136