How to Prepare Banks for Digital Transformation

The Product Coalition

David Gledhill , DBS Bank Chief Information Officer. Bank customers’ requests are rapidly changing. Today, people want to be able to manage their finances entirely online, a feature not every bank is currently able to provide. In recent years, many new banks have been created that have introduced a number of unique financial services. Among them are N26 in Germany, Nubank in Brazil, Revolut in the UK and Tinkoff Bank in Russia.

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. I gained experience and the value of designing great products to bring to the financial services market.

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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored to the smartphone generation. She discusses the challenges involved in starting a bank and how to succeed in a highly regulated industry. The Product Experience gap in Banking.

How to use AI in Banking & Fintech and How it’s transforming Fintech

The Product Coalition

Currently, AI builds its solutions using the following approaches: Prediction Classification Clustering Optimization Why are banks making use of AI in their back-office functions? Banks manage a great deal of data day in and day out?—?client Just how are banks assisting shape this?

Product Managers At Tech Giants Try To Not Anger Banks With New Products

The Accidental Product Manager

Product managers have to practice being frenemies with banks Image Credit: 401(K) 2012. You’d probably look at all of the different markets that your company’s resources could be applied to looking for one where you could generate the most money. The Problem With Banks.

How to Get Your Next 1,000 Customers without Breaking Your Bank

The Product Coalition

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective.

For Banks and Financial Institutions, COVID-19 Presents an Opportunity to Meet Consumers Online

AlphaHQ

Online banking isn’t a new concept, but it may become a mainstay due to the spread of COVID-19. For the safety of consumers, the bank staff, all our families and the community, nobody should be walking into a branch.

For Banks and Financial Institutions, COVID-19 Presents an Opportunity to Meet Consumers Online

AlphaHQ

Online banking isn’t a new concept, but it may become a mainstay due to the spread of COVID-19. For the safety of consumers, the bank staff, all our families and the community, nobody should be walking into a branch.

How To Determine Market Definition and Sizing

bpma ProductHub

“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. The Total Addressable Market (TAM) is the number of all buyers; Serviceable Available Market (SAM) is the portion of TAM that you can reach with your sales channels; and SOM is your likely share of the market by your sales channels. A market is a known set of buyers, typically a set of people or businesses. Product Marketing

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge.

Segmenting Markets and Quantifying New Product Ideas

Proficientz

Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? In other words, your market segments are the basis for all critical decisions because they form the common bulls-eye that focuses all product, marketing and sales activities to common customer needs and goals. The Playbook : Segment your markets according to how customers think of themselves — banks, utilities, manufacturers, etc.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined.

How to Build Products That Transform People?s Lives by Chris Hay

Mind the Product

Following the success of M-Pesa he oversaw the launch of M-Shwari, a loans and savings bank account linked to the M-Pesa system which can also be accessed with a mobile phone. This project took the Kenyan market by storm when it launched in November 2012, with 100,000 new accounts signed up on the first day of operation. What does it take to manage the unlikely transformation in personal banking in rural parts of Africa?

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. The problem with defining product-market fit.

The Ideal Product Marketing Candidate for B2B

Proficientz

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers! Related Articles on the Product Marketing Role.

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Start your marketing with why: Getting your story right

Inside Intercom

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it. It’s easier than ever to build a product, which means the market landscape is increasingly competitive. The problem was marketing.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. Bringing high-quality content to the world is one of our core values at Knowledge Officer ; this is why I decided to save your time and energy, and bring you everything you need to know about market research, all in one place! What’s Market Research?

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. “How can I push my message while still capturing existing intent from the market?”

Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics

ProductCraft

When Brian graduated with his MBA from the Kellog School of Business at Northwestern University, he could have taken a variety of paths — investment banking, management consulting, etc. The post Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics appeared first on ProductCraft by Pendo. This week on Product Love, I talked to Brian Brinkmann, the VP of product at Logi Analytics.

The story of DoorDash: How it conquered the food delivery market with first principle thinking

NextBigWhat

One of them was a short marketing attribution survey placed on ipads at retail point of sale. I’d start my day by taking out cash from the bank. We knew the unit economics weren’t terrible because somehow as we were doing this, the bank account wasn’t going down. (It

How We Conducted User Research in The Arab Market

UX Studio

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. Designing a good product for a new market is even harder. We were working on a new mobile app targeted for the UAE market, which had been quite unknown to us before. We had a tight schedule as well; we had to learn the market, the culture and our users very quickly. Getting to know the UAE market.

Finance Apps: Benchmarks for Success in 2021

Apptentive

Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.).

Podcast Ep. 23: How to Validate Product-Market Fit

Sequent Learning

To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations. MPM 023: HOW TO VALIDATE PRODUCT-MARKET FIT. He’s built an award-winning iPad app for pilots, a custom reporter for one of the biggest energy companies, and a video portal for a large bank, and is now a product manager of social media apps. We are all trying to build an MVP and get product-market fit pretty quickly.

3 Signs That Product Paralysis Is Imminent and How to Avoid It

Proficientz

Two products, two markets, two sets of users, two sets of priorities, etc. The end result is a portfolio of industry specific solutions that your target customers perceive as higher value, e.g., payment processing solutions for retailers, data security solutions for banks, etc.

Integrated Products or Integrated Workflows: What Your Customers Really Want

Proficientz

Their customers were large retail banks and credit card issuers. I distinctly remember one of the bank executives telling my client, “if you’d do a better job of integrating your products, it would really help us execute our strategy better.”.

Product Management Puzzle!

The Product Coalition

And, immediately after the launch, Reserve Bank of India (Indian Banking Regulator) came up with a new regulatory requirement: every Indian Bank has to offer #BharatQR, a QR based card payment solution that accepts all network cards (#Visa, #Mastercard & #Rupay).

Integrated Products or Integrated Workflows: What Your Customers Really Want

Proficientz

Their customers were large retail banks and credit card issuers. I distinctly remember one of the bank executives telling my client, “if you’d do a better job of integrating your products, it would really help us execute our strategy better.”.

The First Self-serve Personalization Engine: Amplitude Recommend

Amplitude

Personalization at scale requires product, marketing, and engineering to collaborate. Recommend alleviates the technical burden of personalization so that digital experience owners—marketers, product managers and growth teams—can manage it directly.

Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase. And it was right in my customer’s target markets. Product Marketing

Scaling from 60 to 1,000 People

Mind the Product

Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers.

Co-branded Card Issuance, Explained?—?I

The Product Coalition

Locally, in India we have seen multiple private players releasing their own cards in partnerships with different banks. Central banks across the world outline the guidelines for banking, payments and settlements systems in respective countries. What’s in it for the sponsor banks?

Product In the Time of Cholera*

Mironov Consulting

Implications for customers, markets and company economics that may change what we build. What’s suddenly different about our customers’ economics or downstream markets or priorities?

Five Steps to Solutions-Driven Product Management

Proficientz

Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales. Analyze the Markets & Educate. Assess the vertical market segments that represent the majority of customers for each product line and determine the segments with the most overlap across products. These market segments represent your portfolio strengths. It will be easier for the market to understand and easier for the sales team to sell.

Everything just changed: How to keep your customers at the center during turbulent times

Inside Intercom

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. Rethink your product and marketing plans. Review every line on your marketing plan.

Feature Engineering?—?Hypothesis-driven vs. ML-driven

Piyanka Jain

Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. In a recent client case for predicting customer churn, we created a hypothesis-driven variable based on a brainstorm with the product and marketing team?—?a Feature Engineering?—?Hypothesis-driven

How to Get Featured on Google Play and Adapt ASO to Different Countries

The Product Coalition

Previously we worked with a translation agency, but due to the time-consuming paperwork involved (an invoice had to be submitted and payment made via bank transfer before the translation work began) the process was quite lengthy. out of 22,000 users who visited our page on the Play Market.

Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Rather than tossing stories over the digital wall, we can talk about how our products help retail store managers or cancer drug scientists or credit card marketers meet their own goals.

Business Cases Are Stories About Money

Mironov Consulting

3] Stories About Opening Up a New Market or Segment. Since these address customers we don’t already have — in markets we know less about – they tend to be more speculative. If we retarget our SMB accounting software to mid-sized banks, we can boost our deal size 20x”. We imagine it’s easier to sell into some unknown segment than the one we’re struggling in, and easy to skate past real product differences or market challenges.

Feature Engineering?—?Hypothesis-driven vs. ML-driven

Piyanka Jain

Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. In a recent client case for predicting customer churn, we created a hypothesis-driven variable based on a brainstorm with the product and marketing team?—?a Feature Engineering?—?Hypothesis-driven

Hearing About Accounts, Listening for Segments

Mironov Consulting

In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole. ” Product Manager says: “Which other banks are asking us about this?