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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

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Product Managers At Tech Giants Try To Not Anger Banks With New Products

The Accidental Product Manager

Product managers have to practice being frenemies with banks Image Credit: 401(K) 2012. Just imagine if you were a product manager at one of the big technology firms out there (Microsoft, Amazon, Google, Oracle, etc.). The Problem With Banks. The world of personal finance is huge and very tempting to them.

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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Is It Time For a Product Management Makeover?

Product Management University

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers.

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Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Additionally, some approaches like SAFe employ a separate product manager and product owner role.

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Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I went on being called a Business Analyst as I worked at banks and other financial services companies. I liked this name.

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Sales and marketing efforts as the primary drivers for customer acquisition and revenue.