article thumbnail

Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

Banking 80
article thumbnail

Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

Chasing the next big product win in banking or fintech? Poor financial UX might be whats holding your teamback. For decades, banks competed through branch locations, branding and fee structures. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. billion in 2020.

Finance 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

Banking 59
article thumbnail

Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Why a Brand Matters More Than Ever in the DigitalAge The accelerating shift to digital banking and Fintech solutions means customers interact with financial service providers through multiple digital channels-mobile apps, websites, smart watches, social networks, third-party services, voice assistants and more.

article thumbnail

Personalization: The Key to Success for Financial Services Product Managers

The key to a solid UX is now personalization. But many banking and financial services companies are falling behind on their retail, media, and technology counterparts when it comes to product personalization. Rapid technological advances & high consumer expectations have changed the game for financial institution products.

article thumbnail

5 AI tools for key phases of your UX design process

UX Planet

Image by Markus Winkler on Pexels Artificial intelligence (AI) can simplify your UX design process. Having tested a selection of AI design tools, I’ve found that some are better suited for certain stages of the UX design process than others. Take UX Pilot AI , for instance. Chances are, you already know that.

article thumbnail

The 10th Annual Product Management Awards Winners

The Product Guy

With educational background in Computer Science and Human Computer Interaction (HCI) from Oxford and UCL, and early career as UX design lead for Intel, Yahoo!, He co-founded a Machine Learning technology startup and served as CPO / VP of Product at intu plc (FTSE 100), Selligent Marketing Cloud, Epica.ai The Best Visionary Product.