Product Management University

OCTOBER 6, 2020

Product usability/usage serves as the primary driver for customer acquisition, expansion and retention. In B2B, it changes everything about how you build, market, sell and acquire customers. Customers get free trials or free subscriptions with limited functionality. Here’s the bottom line.

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 97

Feedback Software Analytic Tools B2B Embedded Analytics 97

The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Senior Product Manager: Market and Customer Insight: Maintaining a deep understanding of customer behavior and market trends is essential for adapting product strategies to meet customer needs and capture market opportunities. Which Role Is Right For You? appeared first on Joni Hoadley.

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Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Susan Stavitzski – Customer-Driven Product Person and Product Leader. CEO of Product Labs.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Most companies use all 3 strategies to some extent.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 23, 2021

Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. SaaS User Persona Example -Userpilot: Customer Success Manager 4. This helps in creating better user journey maps that you should use to improve user onboarding experiences.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. In macro segmentation, you divide customers into segments based on their company’s characteristics, such as business size, location, or industry.

Analytic Tools 87

Analytic Tools Customer Experience B2B Data Visualization 87

Userpilot

JULY 15, 2022

The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The customer journey can’t be fully documented.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Data Visualization 95

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Product adoption by existing customers leads to customer retention and opens upsell opportunities.

Analytic Tools 79

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 79

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Indicative

OCTOBER 1, 2020

According to a Gallup poll , fully engaged customers represent a 23% premium over an average customer when it comes to share of wallet, profitability, revenue, and relationship growth. Enter: customer analytics. What is the LTV of your average customer? Who are your customers, how do they live, and what do they love?

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User Testing Data Visualization Customer Feedback Analytic Tools 141

The Product Cafe

JANUARY 18, 2024

For all the details, we've got links to our full blogs – make sure to check them out!🤩 Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention.

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Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

OCTOBER 21, 2022

Customer confidence isn’t just a way to close sales more easily. It’s also the foundation to: Build customer loyalty. Attract good-fit customers. So even after the deal is closed, you should still care about customer confidence—which involves following the tactics we’ll show you in this article.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. One of the cornerstones of my product management learning journey is to firstly understand what the product is in the industry and company I am working in and what defines a product. About Candice Zhang.

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Product Management Product Manager Research Software Feedback Software 163

Product Talk

NOVEMBER 16, 2022

It’s a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. I build set pieces, interactive robots, all kinds of things for people to have a journey and interact with things along the way. Can you share your continuous discovery journey?

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Feedback Software Reporting Tools Product Research User Testing 130

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to acquire, convert, retain customers – and turn them into raving fans – you need to engage them first. Both metrics work together to help you retain customers and keep them happy.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 96

Enterprise Strategy Marketing Outbound 96

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design aims to remove friction from the user journey and improve efficiency by eliminating unnecessary choices. This improves overall customer satisfaction.

Data Visualization 90

Data Visualization Feedback Software Customer Experience Customer Feedback 90

Intercom, Inc.

APRIL 29, 2021

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. But as Joei points out, that approach may be putting up barriers in our relationships with customers.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). Retention – Customers continue to experience value, have a positive experience, and stick around for a longer period. Pirate metrics framework.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 97

Analytic Tools User Testing Research Software Feedback Software 97

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 94

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 94

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. The customer experience (CX) encompasses all customer interactions with every aspect of your company as they move through the user journey stages.

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Customer Experience User Testing Analytic Tools Feedback Software 91

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

JULY 2, 2022

While a price increase announcement can be seen as negative news for your customers, communicating it right will help you ease the tension and retain your customers. In this article, we’ll cover everything you need to know on how to announce pricing updates without losing customers. What is a price increase announcement?

User Testing 96

User Testing Feedback Software Customer Experience Customer Feedback 96

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. Customers are looking more and more to their peers before considering a purchase. Amanda: Yes, I have.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Usersnap

FEBRUARY 6, 2021

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. Fortunately, customers aren’t the only ones with ample available information. Don’t Make Me Think. By Steve Krug.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Table of Contents. What Is Freemium? What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

bpma ProductHub

APRIL 10, 2017

The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap. Utilize user personas and journeys to understand your users’ problems and needs. Customer-facing roadmaps should avoid feature commitments, and focus on themes instead. Validate your roadmap with customers or sales teams.

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Roadmap Customer Feedback Feedback Software Data Visualization 150

Userpilot

JANUARY 27, 2023

The success of your product, the future of your company, and your future as a PM depend on paying customers. However, it would be naive to expect customers to part with their hard-earned cash without first trying out the product. If the customers see the value, they are happy to pay for their subscriptions. Book a demo !

Feedback Software 96

Feedback Software Analytic Tools B2B Data Visualization 96

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 97

Feedback Software Research Software Analytic Tools User Testing 97

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. What is customer behavior data?

Analytic Tools 95

Analytic Tools Feedback Software User Testing Customer Experience 95

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. Your software adoption rate is the percentage of signed-up customers that become active users. Add gamification elements to engage customers with your product. Why is software adoption important? Product stickiness.

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Feedback Software Research Software User Testing Onboarding KPIs 97