Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52

Books Research Software Product Research Reporting Tools 52

Userpilot

APRIL 21, 2024

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! A conversion path is a sequence of steps the user has to complete to reach a goal, such as signing up for a free trial, booking a demo , or making a purchase. Userpilot blog post.

Research Software 97

Research Software Feedback Software User Testing Reporting Tools 97

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis. Book a demo now to learn how Userpilot helps you collect feedback data and analyze the sentiments behind it. Talkwalker- best natural language processing sentiment analysis tool.

Data Visualization 102

Data Visualization Feedback Software Analytic Tools Reporting Tools 102

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

The Accidental Product Manager

OCTOBER 30, 2023

If you enjoyed the book / movie “Ready Player One” you know what I’m talking about. Product managers also see a potential for new revenue streams coming from the metaverse, such as renting digital land that they own to other brands or selling digital collectibles known as nonfungible tokens, or NFTs, to consumers.

User Testing 138

User Testing Product Management Product Manager Entertainment 138

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Feedback Software 102

Feedback Software Analytic Tools Research Software User Testing 102

Userpilot

JULY 15, 2022

Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Make use of branded conference swag to promote your company at conferences and raise positive awareness. Some of these data sources include: Industry blogs.

Analytic Tools 97

Analytic Tools Research Software Feedback Software Data Visualization 97

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? Brian shares: “We have an INBOUND conference , we wrote a book – which by the way, is a huge amount of work.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Business of Software Conference

OCTOBER 23, 2019

My interest was piqued at the beginning of the day when April Dunford gave an entire talk on how to position for growth (she’s literally written the book on it, which you can buy here). It’s more than branding and messaging – your positioning should answer the question: “What is this and why should I care?”. Unsubscribe anytime.

Blog 45

Blog User Friction Customer Experience Events 45

Userpilot

SEPTEMBER 12, 2022

Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Here is a compilation of books we personally like: Product Rantz by Emilia Korczynska.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Userpilot

APRIL 3, 2024

This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. Some of the most common you can use are: Blog posts. Case studies.

Feedback Software 101

Feedback Software Analytic Tools Research Software Data Visualization 101

Userpilot

APRIL 10, 2024

Book a demo to get started! Self-service support ensures consistency and increases trust in the brand. Your knowledge base may include blog posts, documentation , case studies, webinars , video tutorials, case studies, and interactive walkthroughs. Don’t custom code – use the right knowledge base software.

Feedback Software 95

Feedback Software Analytic Tools Research Software Data Visualization 95

Intercom, Inc.

FEBRUARY 25, 2021

In fact, in 2019, she literally wrote the book on it – Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Userpilot

JUNE 3, 2022

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools. Other kinds of useful product marketing resources include books, podcasts, and blogs just like Userpilot’s.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Mind the Product

APRIL 7, 2020

A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. Follow Roman on LinkedIn and Twitter, or check out his website and blog. Roman’s new book is How to Lead in Product Management. Quote of the Episode.

Feedback Software 164

Feedback Software Leadership Product Research Technical Review 164

Dear Strategy

MARCH 15, 2023

That might sound like a crazy statement coming from a published author, but it’s also the reason that I’ve only written one book! So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? So that just about covers the new era. Now what about the new framework?

Framework 97

Framework Workshop Blog Education 97

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Blogs will give you insight into all aspects of product management in easy-to-digest bites. We recommend the blogs from Userpilot , ProductLed Growth , Product Manager HQ, and The Product Folks.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JANUARY 8, 2024

Book a demo now to begin. By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

AB Tasty

MARCH 26, 2024

Previously, Rand was the co-founder and CEO of Moz, where he started SEOmoz as a blog that turned into a consulting company, then a software business. He’s also dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his latest book, Lost and Founder.

Research Software 52

Research Software Marketing Artificial Inteligence User Testing 52

Userpilot

JULY 26, 2021

We’ve compiled a list of two books , two blogs, two podcasts, and three resources on product growth for you. And it was massively popularized by Wes Bush’s book Product-Led Growth. Increased customer retention and lifetime value: Referred users are 18% more likely to stay with a brand than those who weren’t referred.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. Known for its budget-friendly pricing , Rytr enables the creation of high-quality content such as blog posts, emails, and social media captions. Book the demo!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Andrew Chen

FEBRUARY 26, 2024

” What I mean by that is that all of these conversations and networking are more useful when you are starting a company, creating a new podcast, are working on a new project or book, or something else. Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. Thank you!)

User Testing 123

User Testing Customer Experience Blog Events 123

Userpilot

MARCH 6, 2024

Book the demo! In practice, this means more customers signing up for free trials, booking demos , experiencing the Aha! This could be from blog articles, social media posts, paid ads, or a recommendation from a colleague. An example blog MOFU post title could be Maximizing Your Social Media ROI: Strategies That Work.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Onboarding KPIs 97

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Book a Userpilot demo to find out how you can enhance your in-app experiences to keep up with the behavior trends for 2024. 60% of consumers say they’ve purchased from a particular brand solely based on its services.

Analytic Tools 104

Analytic Tools Data Visualization User Testing Reporting Tools 104

Userpilot

NOVEMBER 12, 2023

TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Book a demo now to get started. Use content like informative blog posts, product demos , and user reviews to address the needs of customers with buyer intent.

Feedback Software 104

Feedback Software Analytic Tools Data Visualization Research Software 104

Intercom, Inc.

AUGUST 14, 2018

And it requires massive discipline, because as a founder or early stage employee, time spent writing blog posts, hosting podcasts, or shooting videos is time you’re not doing other work that often seems more urgent or impactful. How can I build a brand for my software company? So you want to build a brand?

Events 182

Events Article Blog Technical Review 182

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers. It requires work.

User Testing 123

User Testing Customer Feedback Feedback Software Reference 123

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. What is psychographic segmentation?

Product Research 96

Product Research Data Visualization User Testing Research Software 96

Userpilot

MAY 22, 2023

TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. As you build customer loyalty around your brand, you improve your customer retention rate , grow the customer’s lifetime value , and, ultimately, grow your income. Loyal customers are die-hard fans of your brand.

Customer Experience 87

Customer Experience User Testing Feedback Software Customer Feedback 87

Userpilot

NOVEMBER 14, 2022

How does this help with product marketing , and what are some examples of brands that have succeeded with it? Increases interest in your brand and establishes you as an authority. Why brands use the principle of reciprocity in marketing. Another benefit is increased interest in your brand. Read on to find out.

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Intercom, Inc.

DECEMBER 19, 2018

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. The best of the blog. Significant digits: 240 blog posts, 18 videos. We killed the blog.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Mind the Product

APRIL 28, 2020

Find out more about Emily’s work , or follow her blog , on Twitter or LinkedIn. Read Emily’s book, Building Successful Communities of Practice: Discover How Connecting People Makes Better Organisations. Sharon Bowman’s book , Training from the Back of the Room! The Diversity Charter. Suggest a guest to us here.

Product Research 123

Product Research Feedback Software Technical Review Entertainment 123

Userpilot

MARCH 16, 2023

However, the Basic package has strict limitations like only 1 user seat and no custom branding. You can fully customize all creations to reflect your company’s branding. For instance, it doesn’t let you use the employee onboarding module, remove UserGuiding branding, and have a customer success manager.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Reporting Tools 97

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Book a demo to learn more. Brand awareness survey Trigger this survey to measure your target market’s awareness and perceptions of your brand and generate insights to improve brand positioning.

Data Visualization 90

Data Visualization Product Research Research Software Analytic Tools 90

Userpilot

MAY 5, 2022

In this blog post, you’ll learn: What micromarketing is. Book a Userpilot demo with our team and get started! Brand loyalty-based: target the loyal fans of your brand (market an upgrade or exclusive offers). Book a demo call with our team to get started. Book a demo call with our team and get started!

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98