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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 145
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5 books every marketer should read in 2019

Intercom, Inc.

Between our staff book club, office library and the constant stream of books and articles being recommended and shared, the Intercom team is a pretty good resource when it comes to discovering new and interesting reads. We asked five Intercomrades to tell us about a book they have read that has had an impact on them.

Books 150
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The Art of Community: Higher Logic & Vanilla Forums Super Forum!

Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva

Absolutely: A pioneer in creating community connection and brand love for world-class companies like Apple and Mercedes Benz. Wrote 11 other books, including ones that are being used as textbooks in the finest academic institutions around the world. Street cred? Best-selling author of The Art of the Start 2.0,

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. These moments define how people think of you and your company. Don’t do this.

Events 205
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How Independent Book Store Product Managers Survive In The Age Of Amazon

The Accidental Product Manager

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. Who needs to go out to a book store anymore? Who needs to go out to a book store anymore? Dealing With The Problem Of Amazon.

Books 118
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.