Blog Branding Differentiation Meeting 
Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Userpilot
SEPTEMBER 10, 2022
What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.
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Userpilot
FEBRUARY 25, 2024
Analyzing user behavior can help you understand how users perceive your product and brand. 14 user behavior trends for 2024 To keep your SaaS platform engaging and attractive for users, it’s important to meet user expectations. 60% of consumers say they’ve purchased from a particular brand solely based on its services.
Product Talk
NOVEMBER 8, 2023
Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. Maybe you meet two people that make a difference to your discovery. We primarily gather in Slack.
Userpilot
OCTOBER 13, 2022
We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.
Intercom, Inc.
SEPTEMBER 22, 2020
Not only does a conversational approach help businesses meet rising customer expectations, it’s also a distinct competitive advantage. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.
Mixpanel
MARCH 11, 2024
So the thing that I started doing was writing blog posts for Mode’s corporate blog. The very first blog post was a blog post about Miley Cyrus, one of those “data-driven looks at pop culture” things, kind of like what FiveThirtyEight did for a while. They helped us establish a brand, and brand matters.”
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